• Sales Forecast – Martoons
  http://www.leadformix.com/blog/2012/08/sales-forecast/
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• Sales is Not Your Customer
  Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers.The basic premise is sound:If people and organizations don’t work together in a productive and respectful manner, overall results will inevitably be poor.
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• Sales lead generation
  Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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• Sales lead generation
  In the modern day business lead generation scenario, B2B appointment setters are hardly taken as a necessary investment in enhancing business operations. However, investing in systematic B2B appointment setting solutions will prove useful to a company’s sales and marketing team.
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• Sales outsourcing
  The importance of demand generation is an essential function that has gained prominence within B2B enterprises significantly over a span of time.
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• Sales outsourcing
  Outsourcing as much work as possible to skilled, external service providers is one of the best strategies that can help an enterprise save time, money and frustration as they are on a constant search for creative ways to accomplish more of their business goals in a cost effective way.
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• Sales Pipeline: How to Grow Marketing’s Contribution
  Marketers today are increasingly told, “Show me the money!” They are urged to give up their old ways of running campaigns solely in the name of brand building and other intangible benefits.
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• Sales Pipeline: What Does Marketing Contribute?
  Traditionally, sales would scout for leads and marketing would craft the messaging. But in recent years marketing has undergone a sea change.
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• Sales Pipelines: Get the Basics Right
  Your sales pipeline is a visual representation of all your opportunities in different stages of buying. Sales works to move each opportunity from one stage to the other, but many of them will invariably fall off along the way.
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• Sales Pipelines: Get the Basics Right
  Your sales pipeline is a visual representation of all your opportunities in different stages of buying. Sales works to move each opportunity from one stage to the other, but many of them will invariably fall off along the way.
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• Selling Marketing Automation to the Executive Suite
  Obtaining sponsorship and resources to implement (or replace) a marketing automation solution is no easy task. Your biggest challenge will always be in the executive suite. Depending on the structure of your company, your peers may need convincing as well. A troubled economic environment usually means a harder sell.
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• SEO Tips for B2B Lead Generation
  Search Engine Optimization (SEO) is an inbound marketing technique that helps B2B marketers to be found by prospects, while lead generation means focusing on activities that drive traffic to website. For a website link to be visible to prospective clients, B2B web pages need to be search engine optimized. Here are some important tips.
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• Should B2B Marketing Be More Visual?
  We can trace that experience from the primitive cave paintings at Lascaux, through religious iconography over the centuries and ultimately to digital representations of images, graphic elements, symbols, and so forth. Witness the success of Internet-based platforms such as Flickr, Photobucket and YouTube. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph.
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• Significance of Lead Generation
  Back in the year 1885 William Lever of Lever Bros said that “Half of the marketing money you spend is wasted—trouble is you don’t know which half.” However, there is a fair chance that substantially more than half of your marketing investments are being squandered.
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• SlideShare for B2B Marketing [INFOGRAPHIC]
  "Ever used your decks as a content marketing tool? Oh so boring, you think? Heck, no.LeadFormix tells you all about why you should use presentations as a content marketing tactic and the best channel to promote it on – SlideShare."
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• SMBs vs. Large Enterprises: Differences in Demand Generation
  Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big (or relatively big) enterprises. Deal sizes, profitability, street credibility and industry prestige drive that behaviour.
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• Social Advertising: 3 Channels Marketers Must Consider
  A recent survey by CMO states that B2B companies currently allocate 8.4% of their overall marketing budget to social media (expected to increase to 11.5% in the next 12 months). Among the various social media channels available, which ones should you consider for advertising?
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• Social Media Advertising: Is It Worth It?
  B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results.
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• Social Media for Demand Generation: What Have You Done for Me Lately?
  At LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to extract maximum benefits from investments in social media. Sometimes you can’t measure the impact directly (or measure it at all) if the investments are outside the context of a campaign.
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• Social Media That Caught Our Eye
  There are many funny, unique and smart things that corporations and organizations have done on social media. The audience is the biggest judge in social media. The ultimate applause is a mountain of retweets, likes and +1s.
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