• Marketing Automation moves one level up with Marketing Automation 2.0
  LeadFormix, a Marketing Automation software bridges the gap in the existing marketing automation space using effective collaboration methodologies & analytics to provide a holistic view of each prospect & enables sharing & up-sell opportunities
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• Webinar: Are you creating B2B Email Lists the Traditional Way?
  Traditional list building provides little insight into your prospects interests, expertise and experience. List building through social networks will help you identify specific attributes about your prospects so that you can deliver more targeted messagin
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• 10 Predictions for 2013
  It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. For us this is more than just a fun-filled exercise: The success of our business depends on a reasonably accurate forecast of trends.
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• 11th Commandment – Martoons
  11th Commandment Martoons | Lead Views - a B2B Lead Generation Blog
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• 13 Questions Ahead of Marketing Automation
  There are plenty of whitepapers and decks on the merits of the amazing powers of marketing automation.But this complex product is not everyone’s cup of tea.Before you jump in and purchase a marketing automation solution, spending precious marketing dollars, evaluate if you really need it and can derive any advantage from it.
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• 13 Winning Lead Nurturing Tactics
  Lead nurturing. You do it all the time. But do you do it well enough? What can you as marketers do to make your lead nurturing program more effective? Here are 13 winning tactics that will help you develop and maintain a successful nurturing program.
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• 20 Tips for Unbeatable Email Design
  An email is hardly as memorable as a website. Often people only read what’s above the fold. Many email clients make your emails dull by blocking images. So how do you capture the attention of the reader even as he is constantly trying to clear his inbox? We give you a two-part series which covers Things Your Email Designer Must Know and More Things Your Email Designer Must Know. Together they give you 20 unbeatable tips for great email design. Don’t forget to share them with your design folks.
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• 2012 – What Will You Remember of It?
  As 2012 draws to a close, what will you remember it for? Will you celebrate the invisible horse dance or a reelected President? Will newsjacks go out of vogue after brands showed poor taste in the wake of Hurricane Sandy? Which were the best social media campaigns of the year? Can you learn anything from them?
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• 2013 is going to be the year of Automation
  Test automation evolved a great deal over the past decade. Newer software languages and software frameworks fueled the growth of new testing tools and frameworks. What used to be a daunting automation solution developed using proprietary languages (and tools) is not such an intimidating task and can be accomplished in many different ways.
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• 27 Steps to Maximize Demand Generation From Events
  Despite the digital explosion, in-person events are at an all-time high in terms of popularity. Just look at the rising attendance levels at the recently concluded Dreamforce in San Francisco. 2013 saw over 120,000 registrants up from 92,000 in the previous year.
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• 3 Must Dos for Marketers Ahead of the Holidays
  Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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• 3 Things You Need For Marketing Automation Success
  Do you use your marketing automation platform simply to blast emails? While this is a glaring underutilization of a powerful and feature-rich platform, Gleanster says, this is what 75% of new users do.
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• 4 Marketing Automation Objectives You Should Have
  Whether, you are new to marketing automation or are looking to implement one soon, it’s important that you set yourself up for success. Marketing automation
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• 5 Common Mistakes Made With Marketing Automation
  Marketing automation implementations can easily go wrong if they lack a clear strategy, trained personnel and goals. The platform can be grossly under-utilized if its multiple facets are not explored and shared across different teams. Whether you are eyeing a marketing automation platform or already have one in place, be sure to avoid these pitfalls.
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• 5 Email Campaign Mistakes to Avoid
  Email marketing is quick and cost-effective but it can go wrong very easily. If you send emails too often you could be labeled a spammer. Do you use “Do not reply” and capitalization in your emails? It’s probably time to rethink it. We give you five don’ts that you must avoid in your email campaigns at any cost.
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• 5 Important Skills for B2B Marketing in a Digital World
  In the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., the Internet, dramatic increases in computing power) has reversed those roles. Customers search for products, services and vendors before companies can reach them. Technology has also enabled something that’s incredibly useful: All parts of the marketing process can be measured in ways that weren’t possible earlier. We now understand our costs and results – and the relationship between them – at unprecedented levels of precision.
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• 5 Things to Do Post a Content Audit
  The laborious content audit is finally over. Phew. But wait. Now comes the tough part. How do you alter your inbound content strategy based on your findings? What should you change and what do you leave unaltered?
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• 5 Things to Look for in a New Marketing Hire
  One size does not fit all. When hiring a professional for a marketing organization, every company needs a minimum set of skills and knowledge. But there are other context-specific capabilities and attitudes you should look for to match the maturity and size of your business.
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• 5 Tips for Your Lead Qualification Process
  If you don’t have a lead qualification team in place it’s probably a good time to consider one. But that’s the subject of a whole other post. According to the MarketingSherpa 2012 B2B Marketing Benchmark Report, as much as 61% of companies directly pass leads from marketing to sales without lead qualification.
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• 6 Common Mistakes With Lead Generation
  Do you pursue all leads, leave your website visitor unattended, use the sales pitch and ignore new mediums? Then you’ve got it all wrong with B2B lead generation. You have got to unlearn all that. We run you through six common mistakes that marketers make with B2B lead generation.
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