- Spigit Launches Simulation Engine for Start-Ups
Spigit is a newly launched community that aims to provide a network of support for start-ups and their founders. The simulation engine provided by spigit is a way to sort of test out your idea. The simulation runs through three stages, where approval badges are awarded for things like buzz percentile, number of views, and expert approval.
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- Webinar: Are you creating B2B Email Lists the Traditional Way?
Traditional list building provides little insight into your prospects interests, expertise and experience. List building through social networks will help you identify specific attributes about your prospects so that you can deliver more targeted messagin
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- 10 Predictions for 2013
It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. For us this is more than just a fun-filled exercise: The success of our business depends on a reasonably accurate forecast of trends.
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- 2012 – What Will You Remember of It?
As 2012 draws to a close, what will you remember it for? Will you celebrate the invisible horse dance or a reelected President? Will newsjacks go out of vogue after brands showed poor taste in the wake of Hurricane Sandy? Which were the best social media campaigns of the year? Can you learn anything from them?
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- 3 Must Dos for Marketers Ahead of the Holidays
Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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- 4 Best Practices for Optimizing Customer Engagement
As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your customers better next time.
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- 4 Proven Ways For Generating Business Leads On LinkedIn
It seems everyone is on the social media bandwagon, to share and to seek information on anything, everything and even nothing.
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- 5 Powerful Tips to Digital Marketing Success
Digital media advertising is imperative for each online business. Here are 5 effective tips to digital marketing services.
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- 5 Reasons Why Journey Mapping is Critical to Your Business
Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive you can’t go a day without hearing someone’s journey referenced in the media, a marketing campaign or conversations in the office. One of the challenges with a concept becoming so well understood is that people often find themselves getting a little complacent about the utilization of something that “everybody” does.
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- 6 Tips for a Uniform Brand Voice
It may be far easier to build a uniform brand voice in B2C industries like clothing and food with brands like Banana Republic and McDonald’s, but it’s just as important in the more complex B2B world.
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- 7 Must-Do Demand Generation Tactics
Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world. Here we list seven indispensable demand generation tactics you must try.
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- 7 Must-Do Demand Generation Tactics
Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world.Here we list seven indispensable demand generation tactics you must try.
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- A Visual History of Facebook Commerce
Although it’s been little more than 2 years since the first e-commerce transaction on Facebook — a $34 bouquet of flowers purchased from 1-800-Flowers in July 2009 — those two years have provided a rich history of what has come to be known as “F-Commerce.
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- A Visual History of Facebook Commerce
Although it’s been little more than 2 years since the first e-commerce transaction on Facebook — a $34 bouquet of flowers purchased from 1-800-Flowers in July 2009 — those two years have provided a rich history of what has come to be known as “F-Commerce.
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- Accountability for Sales Qualified Leads
Skepticism from the sales organization about marketing’s ability to generate sales qualified leads (SQLs) probably dates back to the Bronze Age. Companies have been trying to fix this for generations with limited success. That’s one of the reasons we’re in the marketing automation business.
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- Allocating Time & Resources for B2B Social Media
Every B2B marketing manager must grapple continually with the following question: What’s the optimal commitment of time and resources for managing social media? It’s tempting to shortcut an in-depth analysis by consulting an industry-specific survey and choosing a median (or mean) value based on a percentage of marketing spend.
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- Amidst All That Noise, Are You Really Listening?
An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is just the first step. What makes the difference is what you do with that information. Listen-engage-respond-act, is the mantra businesses must chant.
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- An Infographic for Your Easter Basket
Have you ever wondered how different your perspective would be if you had been born in a different country? How your view of the world, your behavior and the way you interact with people would be different? This would surely impact the way you would use social media as well.
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- Applying objectivity to sensitive topics using social data
When working with sensitive issues, such as the fiscal cliff and other political topics, religion, or even when examining brand loyalties, it can be difficult to gather representative, objective, and honest results from research. People don’t feel as comfortable sharing their honest opinions with strangers and as a result, it is more difficult to gather accurate data. Using the right methodologies and search setups, applying research to the social data set provides the level of objectivity and representation necessary to receive accurate and actionable insights.
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- Argentina Raises Social Security Related Salary Thresholds
Argentina has increased the salary limits related to social security, reports Nair & Co. which provides global HR services for companies setting up foreign operations.
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