• 13 Winning Lead Nurturing Tactics
  Lead nurturing. You do it all the time. But do you do it well enough? What can you as marketers do to make your lead nurturing program more effective? Here are 13 winning tactics that will help you develop and maintain a successful nurturing program.
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• 20 Tips for Unbeatable Email Design
  An email is hardly as memorable as a website. Often people only read what’s above the fold. Many email clients make your emails dull by blocking images. So how do you capture the attention of the reader even as he is constantly trying to clear his inbox? We give you a two-part series which covers Things Your Email Designer Must Know and More Things Your Email Designer Must Know. Together they give you 20 unbeatable tips for great email design. Don’t forget to share them with your design folks.
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• 3 Must Dos for Marketers Ahead of the Holidays
  Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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• 5 Secrets to Lead Nurturing Success
  Marketers love lead nurturing; in fact it’s their favorite feature of marketing automation platforms. But how do you educate your leads and peak their
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. CallidusCloud helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. LeadFormix helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly &If done well, eventually transforms cold leads to hot ones.LeadFormix helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. CallidusCloud helps review the steps to create an effective lead nurturing program
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• 5 Things to Look for in a New Marketing Hire
  One size does not fit all. When hiring a professional for a marketing organization, every company needs a minimum set of skills and knowledge. But there are other context-specific capabilities and attitudes you should look for to match the maturity and size of your business.
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• 5 Tips for Lead Nurturing Sales Rejected Leads
  Do you throw away all your sales rejected leads? Don’t throw the baby out with the bath water. Not all sales rejected leads should be flushed out of your funnel.
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• 5 Tips for Your Lead Qualification Process
  If you don’t have a lead qualification team in place it’s probably a good time to consider one. But that’s the subject of a whole other post. According to the MarketingSherpa 2012 B2B Marketing Benchmark Report, as much as 61% of companies directly pass leads from marketing to sales without lead qualification.
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• 7 Lead Nurturing Myths
  Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Although there’s a lot of useful stuff out there, sometimes misinformation and myths masquerade as expertise. We want to set the record straight about some of the common mistakes we’ve seen in the marketing automation space.
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• Accelerate lead Generation and Lead Conversion with a Lead Management System
  The advent of the Internet and its paraphernalia has significantly changed the buying decision process of the customers. As per John Dewey, there are five stages but it no way means each customer goes through every stage and proceeds in a particular order.
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• Advanced Marketing Strategies
  Connecting with today’s customers is no easy feat. A majority of businesses have to make use of various advanced and sophisticated ways and techniques to associate with their customers.
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• Advanced Marketing Strategies for Excellent Lead Generation
  Connecting with today’s customers is no easy feat. A majority of businesses have to make use of various advanced and sophisticated ways and techniques to associate with their customers.
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• Are You Annoying Prospects Instead of Nurturing Them?
  While nurturing you need to focus your efforts on understanding and developing a relationship with your prospects. Send them content that is informative and useful. Get them to trust you. Have them look forward to your next communication.
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• Are You Annoying Prospects Instead of Nurturing Them?
  While nurturing you need to focus your efforts on understanding and developing a relationship with your prospects. Send them content that is informative and useful. Get them to trust you. Have them look forward to your next communication.
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• B2B lead nurturing
  In todays competitive business environment, businesses need strong and reliable leads in the pipeline to successfully compete and survive. A lead is something more valuable than just a potential customers detail; it is a prospect who is actively interested in your business. As not all leads convert into sales, lead generation campaigns bring more people not only into the sales funnel, but all the way through it. However, in most cases, lead generation is often seen as hard work or the result of an expensive marketing campaign, although it doesn't have to be that way.
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• B2B Marketing Round-Up for August’ 13
  Read the latest newsletter from LeadFormix, ‘B2B Marketing Roundup for August’ that gives you insights into must read sales & marketing books, lead nurturing tracks & CMO & CIO collaboration best practices
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• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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