• …Yes, we’re still talking about holiday shopping because there are some important lessons
  You’ve heard us talk about the SDL 2012 Holiday Shopping Survey a bit – like here and here. So we’re excited when other people start talking about it, too, – such as when Retail TouchPoints recently published the survey results.
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• 5 Email Campaign Mistakes to Avoid
  Email marketing is quick and cost-effective but it can go wrong very easily. If you send emails too often you could be labeled a spammer. Do you use “Do not reply” and capitalization in your emails? It’s probably time to rethink it. We give you five don’ts that you must avoid in your email campaigns at any cost.
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. CallidusCloud helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. LeadFormix helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly &If done well, eventually transforms cold leads to hot ones.LeadFormix helps review the steps to create an effective lead nurturing program
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• 5 Steps to Creating a Lead Nurturing Program
  Lead nurturing is a commitment which builds stable relationships slowly & If done well, eventually transforms cold leads to hot ones. CallidusCloud helps review the steps to create an effective lead nurturing program
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• 7 Habits of Highly Effective Marketers
  We want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. 1. Treat the sales team like family. Generating leads and closing sales represent a joint mission. Like a family, the bonds should be deep, but sometimes disagreements arise.
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• A Global Look at Consumer Mobile and Social Habits
  We are at the start of a new movement, one that meets consumers where they are – regardless of where brands are. And, it’s a game changer. To help brands better understand this opportunity, we surveyed 4,000 consumers in the United States, United Kingdom, Singapore and Australia. The intent was to learn about their expectations using mobile devices and social media to engage with brands. While you can make educated guesses about their experiences, there’s nothing like hearing it straight from the source – the customer.
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• Appointment setting
  Today’s competitive business environments find large number of enterprises pouring millions of dollars into marketing to generate leads. Nevertheless, nearly 80% of the leads generated are never converted to sales. Such returns on investment are due to poor lead management.
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• Are you helping your customers cross the channel?
  Well you should be, as it’s often the quickest and easiest way for them to travel along their path to purchase. Twitter addresses, QR codes in magazines, those red buttons in the bottom of your screen, all of them can help a customer take that next step immediately, before they forget your lovely magazine ad/witty billboard/sexy commercial.
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• Are You Listening to Your Customers?
  Today’s consumers are in the driver’s seat. They feel smarter and more empowered about how they choose their products and services. They gain this edge by seeking advice from friends and family.
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• B2b lead generation
  Today’s competitive business environments find large number of enterprises pouring millions of dollars into marketing to generate leads. Nevertheless, nearly 80% of the leads generated are never converted to sales. Such returns on investment are due to poor lead management.
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• Beware of Using Do-Not-Reply Email Address
  Email is a two-way street. If you want your recipients to hear you out, then you’ve got to give them a chance to speak as well. So when you use that No-Reply Email Address, you are telling your recipients “I don’t care”. That’s no way to start a marketing conversation to nurture your leads. No reply addresses also damage your email reputation and deliverability.
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• C3 Unveils Game-Changing Concept
  It's all about Lead to Money. It's not complicated. In the May newsletter, LeadFormix tells you about the unveiling of a new concept and several engaging sessions on sales and marketing.
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• Do B2B Brands Really Need to Go Mobile?
  In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.
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• Do You Make These 5 Email Campaign Mistakes?
  LeadFormix asks if You Make These 5 Email Campaign Mistakes? Avoid these common mistakes in your email campaigns to grow and retain your subscribers.
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• Email Deliverability Checklist
  Email deliverability largely depends on email reputation and technology services used. Email reputation is determined by the content that is sent to the user and the reputation of the sender.
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• Email Marketing: 5 Predictions for 2014
  Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead, the size of the email market continues to grow and email open rates increase year over year. Email still remains the cornerstone of all business communication.
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• Graduating to Automated Email Workflows
  Attending a couple of graduations over the weekend and watching kids move on to the next stage in their lives, got Nichole thinking about how marketers too need to move on from “Email Campaign High” to “Email Campaign University”.
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• How to Handle the Bottom of the Funnel
  Only a small section of leads will move from the middle of the funnel to the bottom. The bottom of the funnel is narrow but it is the most important part, as this is where people convert.
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