• 13 Questions Ahead of Marketing Automation
  There are plenty of whitepapers and decks on the merits of the amazing powers of marketing automation.But this complex product is not everyone’s cup of tea.Before you jump in and purchase a marketing automation solution, spending precious marketing dollars, evaluate if you really need it and can derive any advantage from it.
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• 2012 – What Will You Remember of It?
  As 2012 draws to a close, what will you remember it for? Will you celebrate the invisible horse dance or a reelected President? Will newsjacks go out of vogue after brands showed poor taste in the wake of Hurricane Sandy? Which were the best social media campaigns of the year? Can you learn anything from them?
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• 27 Steps to Maximize Demand Generation From Events
  Despite the digital explosion, in-person events are at an all-time high in terms of popularity. Just look at the rising attendance levels at the recently concluded Dreamforce in San Francisco. 2013 saw over 120,000 registrants up from 92,000 in the previous year.
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• 3 Must Dos for Marketers Ahead of the Holidays
  Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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• 4 Marketing Automation Objectives You Should Have
  Whether, you are new to marketing automation or are looking to implement one soon, it’s important that you set yourself up for success. Marketing automation
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• 5 Common Mistakes Made With Marketing Automation
  Marketing automation implementations can easily go wrong if they lack a clear strategy, trained personnel and goals. The platform can be grossly under-utilized if its multiple facets are not explored and shared across different teams. Whether you are eyeing a marketing automation platform or already have one in place, be sure to avoid these pitfalls.
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• 5 Secrets to Lead Nurturing Success
  Marketers love lead nurturing; in fact it’s their favorite feature of marketing automation platforms. But how do you educate your leads and peak their
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• 5 Things to Do Post a Content Audit
  The laborious content audit is finally over. Phew. But wait. Now comes the tough part. How do you alter your inbound content strategy based on your findings? What should you change and what do you leave unaltered?
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• 5 Tips for Lead Nurturing Sales Rejected Leads
  Do you throw away all your sales rejected leads? Don’t throw the baby out with the bath water. Not all sales rejected leads should be flushed out of your funnel.
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• 5 Tips for Your Lead Qualification Process
  If you don’t have a lead qualification team in place it’s probably a good time to consider one. But that’s the subject of a whole other post. According to the MarketingSherpa 2012 B2B Marketing Benchmark Report, as much as 61% of companies directly pass leads from marketing to sales without lead qualification.
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• 8 Common Demand Generation Hiccups
  A demand generation manager develops and executes marketing campaigns to generate new leads in the funnel. He drives and executes lead nurturing campaigns. He measures the success of each marketing campaign to improve the next one.
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• A New Publication for Rock Star Marketers
  At LeadFormix we’re fully committed to making our customers successful once they start using our marketing automation platform. We’ve noticed that a few customers don’t derive the value they expect at the outset if they implement the solution without a clear definition of their own demand generation processes.
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• All-In-One Marketing Automation Solution
  LeadFormix is an all-in-one marketing automation platform that closely embraces the new demand generation paradigm. Reduce sales cycle, increase revenue. Try it for free today!
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• Are Your Sales Reps Frustrated?
  A recent survey by Brainshark,a business presentation solution provider, revealed that 1 in 3 sales reps are frustrated by their inability to quickly locate sales materials to close deals. What’s more? Some 51% of them devote time to modify existing materials.
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• B2B lead generation
  Entrepreneurs are always looking for creative ways to accomplish more of their business goals in a cost effective way. The best strategy that can help an enterprise save time, money and frustration is to outsource as much work as possible to skilled, external service providers. Outsourcing companies are the intermediary between employees and companies, accommodating a number of people who need jobs and distribute it to companies that need employees.
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• B2B lead nurturing
  In todays competitive business environment, businesses need strong and reliable leads in the pipeline to successfully compete and survive. A lead is something more valuable than just a potential customers detail; it is a prospect who is actively interested in your business. As not all leads convert into sales, lead generation campaigns bring more people not only into the sales funnel, but all the way through it. However, in most cases, lead generation is often seen as hard work or the result of an expensive marketing campaign, although it doesn't have to be that way.
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• B2B Marketing Automation
  In today’s evolving and expanding corporate environment, enterprises need to have strong marketing techniques and multi-tiered programs that will enable sales and marketing alignment, handle revenue management, customer loyalties and product life cycles.
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• B2B Marketing Automation Short Takes
  Take your digital marketing to the next level. Read ‘Short Takes’ on various aspects of digital marketing to generate more qualified leads, increase revenue and profitability.
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• B2B sales outsourcing
  Entrepreneurs are always looking for creative ways to accomplish more of their business goals in a cost effective way. The best strategy that can help an enterprise save time, money and frustration is to outsource as much work as possible to skilled, external service providers. Outsourcing companies are the intermediary between employees and companies, accommodating a number of people who need jobs and distribute it to companies that need employees.
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• Best Marketing Automation Software
  Although the tech vendors has been the early followers of marketing automation owing to their ease with technology solutions, there has been an increase in marketing automation platform adoption by organizations beyond the technology vertical, comprising healthcare, manufacturing, banking and academics.
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