• Why hackers love the buzz around Dreamforce 2012
  Dreamforce 2012, the flagship event from Salesforce starts in San Francisco’s landmark Moscone Center on the Sept 18. Please read more on by visiting the website.
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• Aujas Launches Phishnix for Cloud Services
  Aujas Information Risk Services announced the launch of Phishnix for Cloud Services. Product will be showcased at Dreamforce 2012.
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• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• ClApp CRM Plus Solution
  ClApp CRM Plus is the Customer Relationship Management that frees sales team from repetitive tasks & lets them focus on closing sales. Qualify all your leads thoroughly & share customer information with the team efficiently.
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• ClApp CRM Solutions
  Trimax’s ClApp CRM Solutions offer an Integrated CRM Software that helps automating sales processes from lead qualification & enables decision makers to easily implement customer centric strategies.
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• Consolidations in Marketing Automation Space: Implications for B2B Customers
  The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived value, fit with B2B marketing processes, solution immaturity, etc.).
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• CRM Integration with Market Automation
  Are you looking for integration between your sales and marketing efforts? Combine the powerful capabilities of LeadForce1 with CRM system to integrate sales and marketing goals, get lead insights throughout the sales cycle and accurately measure your marketing ROI
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• CRM Integration with Marketing Automation Solution
  LeadFormix integrates with leading CRM systems like Salesforce.com, Net Suite, SugarCRM and Zoho. This CRM integration helps you align your sales & marketing goals, get an insight into your leads at each stage of the sales cycle & accurately measure your marketing campaign's ROI
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• CRM Integration with Marketing Automation Solution
  LeadFormix integrates with leading CRM systems like Salesforce.com, Net Suite, SugarCRM and Zoho. This CRM integration helps you align your sales & marketing goals, get an insight into your leads at each stage of the sales cycle & accurately measure your marketing campaign's ROI
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• Do B2B Marketers Need Big Data?
  Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less than 8% of
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• Don’t Let Early-Stage Pipeline Opportunities Languish
  Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort.
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• Get Advanced Customer Insight Capabilities
  To improve business, enterprises are constantly innovating through new acquisitions or by finding ways and means to retain their customers. Therefore a Customer Relationship Management assessment needs to be done before the solution is implemented.
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• How Do Sales Operations Fit With Marketing Automation?
  The scope of sales operations and its relationship to marketing automation is another point of confusion along the sales-marketing frontier.
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• How Do You Want Your Big Data?
  Amid all the crazy fuss over big data LeadFormix has a tongue-in-cheek take on it. We ask you how you want your big data.
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• How Should You Calculate ROI?
  Marketing is increasingly metrics-driven. This has been a terrific evolution for our profession because it enables us to sit at the C-suite table with equal legitimacy and credibility, not to mention the fact that we operate far more efficiently than before. Enterprise executives love anything that demonstrates achievement in concrete terms. But the discussion of which metrics to use, how to define them and when to use them is far from finished.
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• Infographic – Martoons
  Data is not irrelevant. LeadFormix helps Analyze data from different perspectives & helps use it to better target customer offers & services, increase revenue-generating opportunities, & reduce marketing & sales costs. Check out our Infographic martoon Now!
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• Introduction to Customer Service Solutions
  KANA helps the world’s best known brands master the service experience. Its customer service solutions help companies to create consistent, knowledgeable conversations with their customers across every channel like phone, email, chat and web.
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• Introduction to Social CRM
  Overtone Social CRM Listening, a KANA Solution, goes beyond merely monitoring it all to actually uncovering the topics, meaning, and sentiment in customer conversations,Overtone accurately spots problems and trends, determines causality, and reports actionable insights from the massive amounts of customer feedback and social media chatter.
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