• 13 Questions Ahead of Marketing Automation
  There are plenty of whitepapers and decks on the merits of the amazing powers of marketing automation.But this complex product is not everyone’s cup of tea.Before you jump in and purchase a marketing automation solution, spending precious marketing dollars, evaluate if you really need it and can derive any advantage from it.
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• 8 Common Demand Generation Hiccups
  A demand generation manager develops and executes marketing campaigns to generate new leads in the funnel. He drives and executes lead nurturing campaigns. He measures the success of each marketing campaign to improve the next one.
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• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Contacting Prospects: Mix it up a Bit!
  Sales people love selling stuff to other people. For them it’s about the conversation, a handshake, reading body language and the thrill of the close after overcoming major challenges. They are gregarious by nature and typically passionate. Personal relationships are paramount.
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• Dreamforce 2012 – Martoons
  I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in?
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• Enhance Marketing Funnel with Marketing Automation Software
  Today a great percentage of marketers and brand managers spend time, resources and budget to reach out to their target audience through the traditional marketing funnel, purchase cycle funnel and prospective behavior funnel, to name a few.
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• Enhance Your Lead Management Methods for a Better ROI
  Today’s B2B marketing professionals are being pressured to enhance their businesses while operating on a tight budget. To succeed, they need to improve the ROI in their sales and marketing programs. The lead generation process can be efficiently streamlined with the right lead management.
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• Is Outbound Marketing Still Important for Demand Generation?
  Outbound marketing (sometimes referred to sardonically as “interrupt” marketing) remains important for demand generation. Although there has been a clear shift to inbound methods due to the Internet, search engines and novel marketing techniques, some prospects expect companies to reach out “the old fashioned” way.
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• Leveraging Automated Drip Marketing Campaigns for B2B Marketing
  Simply put a “Drip Campaign” refers to the concept of an automated multi-step email campaign. This is kind that companies’ sets up way before at hand, pushes go and then observes the results. Each single “Drip” is considered as a single step within a campaign.
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• Managing Marketing Funnel with Marketing Automation
  Technology enhancements has helped in the continued adoption of social media and mobile computing into the business environment.The continued use of digital communications brings businesses face-to-face with the challenges of changing basic strategic paradigms including shifting from individual customers to customer networks.This further demands for updating of the marketing models used over the years.
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• Marcom Fatigue: Should Marketers Worry?
  Our profession is beginning to see signs of marcom fatigue. Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. We may have hit a marketing plateau due to the overload.
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• Most Effective Drip Marketing Program
  Drip marketing activities generate insights about prospects and their purchasing propensities. If done well, such nurturing eventually transforms cold leads to hot ones. Let LeadFormix help you with creating an effective drip marketing program
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• Public Relations and its Use in Marketing Automation
  Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own and ignore it because it seems irrelevant. But in our view, nothing could be further from the truth. PR is a vital part of marketing automation. Here are some reasons.
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• SEO Tips for B2B Lead Generation
  Search Engine Optimization (SEO) is an inbound marketing technique that helps B2B marketers to be found by prospects, while lead generation means focusing on activities that drive traffic to website. For a website link to be visible to prospective clients, B2B web pages need to be search engine optimized. Here are some important tips.
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• Successful Demand Generation Requires New Marketing Roles
  In recent years we’ve noticed a sea change in the skills, knowledge and roles required to be successful in marketing. Increased CMO turnover indicates unprecedented pressure to generate results. That pressure, coupled with massive changes in technology and customer behavior, demands a mastery of several new knowledge domains. CMOs will need assistance from experts and specialists.
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• Use SEO Data to Fully Exploit Marketing Automation
  When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical.
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• Want to know the "buzz"?
  Want to know the "buzz" that your company is generating, but not sure how to go about it? Use LeadFormix's advanced marketing automation platform to navigate your way.
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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