- 3 Must Dos for Marketers Ahead of the Holidays
Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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- Advanced Marketing Automation Software Solutions To Manage Your Leads Efficiently
To effectively streamline marketing and sales functions businesses need to adopt marketing automation solutions.Decreasing budgets,and increasing demands from sales teams to deliver more qualified leads, can put organizations under great pressure.
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- Content Marketing Process for B2B
Marketing content plays the role of a catalyst in B2B marketing. Authentic and relevant marketing content published on websites and social media circles will help drive traffic to the company website.
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- Don’t Let Sales Fly Solo
If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform.
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- Effective Marketing Funnel to Generate New Leads and Customers – Part I
This is a two-part article that looks at traditional and modern ways of enticing prospects. In the first part of this article, we will look at the term marketing funnel and the different marketing funnels used by marketers to entice prospects.
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- Effectively Manage your Online Marketing Funnel
Using LeadFormix’s Marketing Automation platform, you can nurture leads through tactful segregation and move cold leads into the marketing funnel to be nurtured. Deliver appropriate marketing collaterals like whitepapers, research papers etc. for keeping the lead hooked to the brand, till he is ready to buy
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- Enhance Marketing Funnel with Marketing Automation Software
Today a great percentage of marketers and brand managers spend time, resources and budget to reach out to their target audience through the traditional marketing funnel, purchase cycle funnel and prospective behavior funnel, to name a few.
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- Essential Aspects of the Marketing Funnel
The brand managers and marketers, spend time, money and resources to reach out to their target consumers through the conventional media. Is your company one of them, with costly expenditures to set up marketing campaigns, messages and assessing metrics to evaluate their efficiency?
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- How Automation Affects the Marketing Funnel
Business houses irrespective of the industry sector, size or region is a profit oriented one. The marketing departments in their struggle to achieve the objective makes use of traditional media to reach out to the target audience to market their products and services.
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- How to Attack the Middle of the Funnel
So the top of your funnel is brimming with new leads.You want to convert as many of them as is possible.In this post let’s talk about how to create excitement so a large section of them migrate to the middle of the funnel.This is the second in a series of three funnel-oriented posts from The Demand Architect Blog.
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- How to Handle the Bottom of the Funnel
Only a small section of leads will move from the middle of the funnel to the bottom. The bottom of the funnel is narrow but it is the most important part, as this is where people convert.
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- Importance of Marketing Automation in B2B Marketing
With the coming of the New Year, 2013 there are myriad opportunities for companies to revamp their sales and marketing strategies.2013 so far has witnessed new trends in B2B marketing and lead generation.However, amidst everything it is essential to keep up with the trends, especially with regards to marketing services.
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- Importance To Marketing Automation In Business Development
The world today is all new and evolving, especially for the B2B marketers. There are higher demands that are being placed on the sales teams and senior management, new marketing strategies and communication channels making their way.
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- Improve Sales Conversions with Effective Lead Nurturing Program
In today’s competitive B2B environment, investing in a lead nurturing program makes sense. What happens when sales lose interest in a lead or when marketing does not follow up with the lead, under the impression that the lead was handed over to sales.
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- Is your funnel at risk?
LeadFormix asks: Is your funnel at risk? Are lead volumes and lead velocity unsatisfactory? If yes LeadFormix offers you a free consultation with our Demand Architect.
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- Is Your Funnel Sick?
This is the first in a series of blog postings about sick sales funnels, a notion that IDC popularized in 2011. The steepness of funnel walls may be viewed, conceptually, as a health indicator. It’s something like measuring a person’s body temperature.
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- Lead Nurturing – An Important Aspect of your Sales Cycle
” Sales and marketing alignment have been a huge pain point for companies, says the IDC survey “2012 CMO Tech Marketing Barometer Study. Most marketers have a lot to say about the level of alignment between marketing and sales.
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- Managing Marketing Funnel with Marketing Automation
Technology enhancements has helped in the continued adoption of social media and mobile computing into the business environment.The continued use of digital communications brings businesses face-to-face with the challenges of changing basic strategic paradigms including shifting from individual customers to customer networks.This further demands for updating of the marketing models used over the years.
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- Map Content to Different Buying Stages
LeadFormix tells you how to map content to different buying stages. Learn what works for the awareness stage, interest stage and evaluation stage.
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- Map Content to Different Buying Stages
LeadFormix tells you how to map content to different buying stages. Learn what works for the awareness stage, interest stage and evaluation stage.
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