• 10 Predictions for 2013
  It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. For us this is more than just a fun-filled exercise: The success of our business depends on a reasonably accurate forecast of trends.
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• 13 Questions Ahead of Marketing Automation
  There are plenty of whitepapers and decks on the merits of the amazing powers of marketing automation.But this complex product is not everyone’s cup of tea.Before you jump in and purchase a marketing automation solution, spending precious marketing dollars, evaluate if you really need it and can derive any advantage from it.
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• 2012 – What Will You Remember of It?
  As 2012 draws to a close, what will you remember it for? Will you celebrate the invisible horse dance or a reelected President? Will newsjacks go out of vogue after brands showed poor taste in the wake of Hurricane Sandy? Which were the best social media campaigns of the year? Can you learn anything from them?
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• 3 Must Dos for Marketers Ahead of the Holidays
  Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note.
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• 5 Email Campaign Mistakes to Avoid
  Email marketing is quick and cost-effective but it can go wrong very easily. If you send emails too often you could be labeled a spammer. Do you use “Do not reply” and capitalization in your emails? It’s probably time to rethink it. We give you five don’ts that you must avoid in your email campaigns at any cost.
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• 5 Important Skills for B2B Marketing in a Digital World
  In the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., the Internet, dramatic increases in computing power) has reversed those roles. Customers search for products, services and vendors before companies can reach them. Technology has also enabled something that’s incredibly useful: All parts of the marketing process can be measured in ways that weren’t possible earlier. We now understand our costs and results – and the relationship between them – at unprecedented levels of precision.
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• 6 Tips for a Uniform Brand Voice
  It may be far easier to build a uniform brand voice in B2C industries like clothing and food with brands like Banana Republic and McDonald’s, but it’s just as important in the more complex B2B world.
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• 7 Must-Do Demand Generation Tactics
  Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world. Here we list seven indispensable demand generation tactics you must try.
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• 7 Must-Do Demand Generation Tactics
  Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world.Here we list seven indispensable demand generation tactics you must try.
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• 8 Common Demand Generation Hiccups
  A demand generation manager develops and executes marketing campaigns to generate new leads in the funnel. He drives and executes lead nurturing campaigns. He measures the success of each marketing campaign to improve the next one.
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• Accountability for Sales Qualified Leads
  Skepticism from the sales organization about marketing’s ability to generate sales qualified leads (SQLs) probably dates back to the Bronze Age. Companies have been trying to fix this for generations with limited success. That’s one of the reasons we’re in the marketing automation business.
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• Achieve Excellent Sales Lead Generation with Outsourced B2B Lead Generation
  Wikipedia defines lead generation as “the generation of consumer interest or inquiry into products or services of a business.” Lead generation can be utilized for a variety of purposes including the development of brand awareness, targeted contact list building, and attendance at key prospect events, appointment setting to existing customers or new white space accounts.
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• Allocating Time & Resources for B2B Social Media
  Every B2B marketing manager must grapple continually with the following question: What’s the optimal commitment of time and resources for managing social media? It’s tempting to shortcut an in-depth analysis by consulting an industry-specific survey and choosing a median (or mean) value based on a percentage of marketing spend.
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• Amidst All That Noise, Are You Really Listening?
  An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is just the first step. What makes the difference is what you do with that information. Listen-engage-respond-act, is the mantra businesses must chant.
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• Appointment setting services
  Finally, in today’s competitive market scenario where the majority of business practices concentrate on productivity, the lead and demand generation process has the maximum scope for significant enhancement that any other area in the overall B2B lead generation campaigns.
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• Are DKIM and SPF Keys Really Important? Knowledge Base
  Are DKIM and SPF Keys Really Important? LeadFormix helps to set up these keys in your specific DNS to secure your brand reputation & protect from domain forgery & phishing scams.
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• Are DKIM and SPF Keys Really Important? Knowledge Base
  Are DKIM and SPF Keys Really Important? LeadFormix helps to set up these keys in your specific DNS to secure your brand reputation & protect from domain forgery & phishing scams.
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• Autoresponder – Martoons
  Never miss out on responding to incoming mails. Set up default auto-responder emails, a truly effective tool for offline management of business communication, to go out whenever a visitor fills a form, to every email inquiry by a prospect, existing customer or partner in real time.
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• Before You Hit “Send”
  LeadFormix tells you what to do before you hit send. Here’s a comprehensive list of things to check before you trigger an email marketing campaign.
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• Beginner’s Guide to PPCs
  LeadFormix gives you a beginner’s guide to PPCs or pay per click campaigns. We give you tips on how to organize your account, campaign optimization, bidding strategy and more.
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