• Changing Paradigms in Managing Distributed Testing Teams
  Globalization and advancement in technology have brought about significant changes in the functioning of IT teams.
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• Automated Ad Tracking – Never Waste another Dollar
  Get the perfect ad tracking tool for your needs. AdTrak 360 an innovative and incredibly simple media management tool for any business has the ability to accurately “police” your advertising expenditures and helps measure your online and media effectiveness
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• Call Tracking Metrics Insights
  Are you new to call tracking or just not sure what metrics are most important to watch? Obviously listening to your recorded calls is the best way to gather the most information, but here are a few at-a-glance metrics to give you a quick idea of what’s happening with your data.
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• Changing Paradigms in Managing Distributed Testing Teams
  Globalization and advancement in technology have brought about significant changes in the functioning of IT teams. Earlier a large percentage of IT teams were collocated, i.e. confined to the same zone, time, and culture.
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• Creating Great Content for Your Lead Nurturing Program
  Lead Nurturing is all about building relationships with prospects, even those who are not yet ready to buy. Studies have shown that businesses with well established, successful lead nurturing programs generate 50% more sales ready leads at 33% lower cost (Forrester Research). And nurtured leads that eventually close a sale, make purchases 47% larger than other leads (Annuitas group).
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• Don’t Know Who Your Website Visitors Are?
  Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw.
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• Germany’s Electronic Income Tax System Delayed
  The German finance ministry has delayed the launch of its new electronic income tax tracking system owing to technical problems.
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• How can IoT help minimize Asset Failure with Predictive Maintenance
  In the current world of IoT, having a preventive and predictive maintenance methodology is very critical for every organization
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• Increase Your Social Reach - Pt. 2
  Social media offers a great opportunity to publicize sales, offers and other special events. Another good idea is to provide printable coupons or online coupon codes that customers can access from their computer and utilize when they are ready. Providing unique offers to Facebook fans or Twitter followers only can make them feel special, and like they are part of a group.
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• Increase Your Social Reach- Pt. 3
  Social media is a great contemporary twist on traditional word-of-mouth advertising. Generate excitement among your fans, and those fans will likely spread the word, sharing it with their friends. Those referrals are more likely to be positively received because they trust the friend who shared it with them.
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• Old CMOs, New CMOs and Broken Marketing Organizations
  Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, and Marketing Week fueled our discussion of this complex set of issues.
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• Online and Traditional Media Monitoring
  Brandscore 360 from AdTrak 360 monitors critical interaction with your company from just about any customer touch point, both online and traditional. Its data sensors and unique software algorithms will show you how you stack up with one easy to read score.
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• Online Behavioral Tracking and Analysis
  LeadFormix provides software-as-a-service (SAAS) based marketing automation solution for visitor tracking, behavioral tracking & analysis, visitor intent & lead scoring. This includes profiling of the online visitortracking visited pages, time spent on web pages, keywords clicked etc
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• Powerful Ad Tracking Software
  AdTrak 360’s powerful ad tracking software is a solution for business class/ single user, OEM & franchises & Agencies. Invest in one time set up fee & minimal subscription. OEM & franchisors now have a ad tracking tool that quantifiably proves media results in real time
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• Powerful Media Tracking Tool
  AdTrak 360's architecture enables your agency to provide flexible & powerful media tracking tool, finally under one platform. Real data will hold your media accountable for results & show your media partners their actual cost per lead for your client. 
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• Real Time Ad Tracking and Reporting
  AdTrak 360 ad tracking and reporting puts you in control. You can make smart marketing decisions using critical data about your media expenditures, unprecedented in detail and relevant to your business
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• Real Time Advertising Statistics & Ad Tracking Features
  AdTrak 360 offers a suite of tools to track and improve the performance of online ad campaigns. We help companies understand the internet by publishing internet market research, statistics, Ad analysis & ad tracking features on internet marketing
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• Real-time Test Management for the Enterprise
  Zephyr Enterprise Edition is a real-time test management platform that manages all aspects associated with software quality; integrates various test tools and systems, offers global access, fosters collaboration and provides management visibility.
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• Real-Time Website Visitor Tracking
  Highly proactive, cloud based, B2B Marketing Automation 2.0 platform from LeadFormix helpsto track website visitors in real-time by measuring visitor intent. This in-depth knowledge about the visitor’s intent helps you determine the best approach for a targeted marketing or sales response.
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• SMBs vs. Large Enterprises: Differences in Demand Generation
  Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big (or relatively big) enterprises. Deal sizes, profitability, street credibility and industry prestige drive that behaviour.
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