• 11th Commandment – Martoons
  11th Commandment Martoons | Lead Views - a B2B Lead Generation Blog
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• 13 Questions Ahead of Marketing Automation
  There are plenty of whitepapers and decks on the merits of the amazing powers of marketing automation.But this complex product is not everyone’s cup of tea.Before you jump in and purchase a marketing automation solution, spending precious marketing dollars, evaluate if you really need it and can derive any advantage from it.
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• 13 Winning Lead Nurturing Tactics
  Lead nurturing. You do it all the time. But do you do it well enough? What can you as marketers do to make your lead nurturing program more effective? Here are 13 winning tactics that will help you develop and maintain a successful nurturing program.
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• Accelerate lead Generation and Lead Conversion with a Lead Management System
  The advent of the Internet and its paraphernalia has significantly changed the buying decision process of the customers. As per John Dewey, there are five stages but it no way means each customer goes through every stage and proceeds in a particular order.
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• Are You Annoying Prospects Instead of Nurturing Them?
  While nurturing you need to focus your efforts on understanding and developing a relationship with your prospects. Send them content that is informative and useful. Get them to trust you. Have them look forward to your next communication.
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• Are You Annoying Prospects Instead of Nurturing Them?
  While nurturing you need to focus your efforts on understanding and developing a relationship with your prospects. Send them content that is informative and useful. Get them to trust you. Have them look forward to your next communication.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Email Marketing: 3 Ways to Ensure Your Email Campaign Fails
  There are several barriers against email marketing today. There are email ISPs, corporate firewalls and personal firewalls that block emails. Even if your email lands up in someone’s inbox, that’s not even half the battle won. Like Eric Rabinowitz’s, email marketing guru and author said in a recent webinar, “There’s just so much stuff going on in our inboxes that people only open emails from people that they know.”
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• High Quality Sales Leads with Lead Scoring
  How does lead scoring help sales? How does marketing know which is the right lead that should be sent to sales? Lead Scoring makes sales more efficient by focusing on the hottest leads first.
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• Hottest Leads First with Sales Lead Scoring
  Use Leadformix’s sales lead scoring solution to enhance your marketing team's efforts & to help your sales team reach prospects who are ready to buy now. It makes sales more efficient by helping them focus on the hottest leads first & provide relevant solution in real time.
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• How to Prepare for the Shift to Inbound Marketing
  Over 70% of inquiries will be inbound by 2015 predicts SiriusDecisions. We will face savvy, knowledgeable prospects who have completed the lion’s share of their buying journey before even speaking to a sales person.
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• How to Score your Leads with LeadFormix’s Lead Scoring
  How to Score Your Leads, Get “Sales-Ready” Leads with LeadFormix’s Lead Scoring, Is the score of a lead related to the quality of a lead
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• Intelligent Lead Nurturing Tracks for B2Bs
  Defining lead nurturing tracks are a critical part of any lead nurturing program. It is common for marketers to lay out simple nurture tracks that send out a series of emails that flow from awareness to evaluation, regardless of the prospects actions.
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• Is Your Funnel Sick? – Part 3 of Funnel Series
  This is the third (and last) in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may indicate the presence of illness. In the second, I discussed questions and issues that could point to a diagnosis. In this installment, I’ll prescribe cures to make the patient fit enough to run triathlons.
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• Lead Scoring for Success
  In this week’s episode of the Demand Diva Digest, Nichole draws parallels between hockey and lead scoring. While she firmly believes that the Sharks win, no matter what, it’s not quite so simple with B2B marketing.
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• Lead Scoring Model to Improve Lead Quality
  LeadFormix’s lead scoring model can help prioritize leads, help marketing target high quality prospects, engage and influence them, increase the likelihood of a sale and ultimately improve sales productivity. The basic premise of lead scoring is higher the score of a prospect, higher his purchasing intent.
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• Lead Scoring: Tips to Score Your Leads | Lead Views - a B2B Lead Generation Blog
  When you have an abundance of leads and are not quite sure what to ignore, what to nurture and what to pass onto your lead qualification team, lead scoring can
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• Marketing Automation Predictions for 2013
  Sirius Decisions’ Six 2013 Predictions for Marketing Automation makes interesting predictions for the marketing automation space in 2013. I agree with several of Jay’s points.
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• Nurture Leads with Demand Generation Strategies & Tactics
  Demand generation is defined “as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services”. The business world today faces techno savvy consumers well equipped with knowledge and information about products, services, brands and their competitors across industries.
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