• 4 Marketing Automation Objectives You Should Have
  Whether, you are new to marketing automation or are looking to implement one soon, it’s important that you set yourself up for success. Marketing automation
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• Achieve High ROI from Integrated ALM With the Omnibus Platform
  Enterprise application integration remains an age-old challenge. If done properly with the right choice of technology and best practice considerations, Application integration can deliver immense strategic and technical value.
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• Are Your Sales Reps Frustrated?
  A recent survey by Brainshark,a business presentation solution provider, revealed that 1 in 3 sales reps are frustrated by their inability to quickly locate sales materials to close deals. What’s more? Some 51% of them devote time to modify existing materials.
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• Collaboration necessary to maximize outsourced development ROI
  Today's technology architecture likely consists of a mixture of in-house and outsourced technology, and that mixture is also reflected in the partnerships businesses form.
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• Corporate Blogs - Part of Your Lead Generation Strategy
  Make corporate blogs a part of your lead generation strategy. According to LeadFormix, if you are trying to build visibility of your brands or trying to attract prospective clients, blogs are a sure-fire way to get quality leads
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• Corporate Blogs - Part of Your Lead Generation Strategy
  Make corporate blogs a part of your lead generation strategy. According to LeadFormix, if you are trying to build visibility of your brands or trying to attract prospective clients, blogs are a sure-fire way to get quality leads
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• Corporate Blogs - Part of Your Lead Generation Strategy
  Make corporate blogs a part of your lead generation strategy. According to LeadFormix, if you are trying to build visibility of your brands or trying to attract prospective clients, blogs are a sure-fire way to get quality leads
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• Demand Generation for Group Buying
  Is your demand generation program oriented towards individuals? More often than not it will be. Ironically, most B2B purchase decisions are taken by a group of
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• How Should You Calculate ROI?
  Marketing is increasingly metrics-driven. This has been a terrific evolution for our profession because it enables us to sit at the C-suite table with equal legitimacy and credibility, not to mention the fact that we operate far more efficiently than before. Enterprise executives love anything that demonstrates achievement in concrete terms. But the discussion of which metrics to use, how to define them and when to use them is far from finished.
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• Importance of Social Media Campaigns in Lead Generation
  Making the world more transparent and interconnected, Social media is tremendously alluring for B-to-B marketers. Companies now realize that social media is a great place to attract new customers and it is therefore important to run a campaign that gives you a valuable Return On Investment (ROI).
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• Integrate Existing ALM SDLC Tools to Improve ROI Significantly
  This webinar will discuss how the return on your existing ALM/SDLC tools investments such as Requirements Management, Test Management, Configuration and Release Management can be improved considerably with Service Bus Integrations of these and other point tools.
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• Integrate Existing ALM SDLC Tools to Improve ROI Significantly
  This webinar will discuss how the return on your existing ALM/SDLC tools investments such as Requirements Management, Test Management, Configuration and Release Management can be improved considerably with Service Bus Integrations of these and other point tools.
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• Integrate Existing ALM SDLC Tools to Improve ROI Significantly
  This webinar will discuss how the return on your existing ALM/SDLC tools investments such as Requirements Management, Test Management, Configuration and Release Management can be improved considerably with Service Bus Integrations of these and other point tools
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• June Newsletter - Email is Dead, Long Live Email
  Is email dead or is it dying? Don't write off email yet. LeadFormix newsletter for June talks about email marketing in nut-shell on why it is most compelling for leads.
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• Lead Generation: Little Things That Matter Much
  Do you think about lead generation while in the shower and when you sip on your Friday evening beer? You should. Leave no stone unturned. Lead generation is the lifeblood for B2B marketers today. It is the sole purpose of your existence. Leads are the fruit of all your demand generation efforts which you present to sales.
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• Making the Best of Your ROI Campaign Report
  Measuring & demonstrating marketing ROI and program effectiveness is of great importance to marketers. DMP's sophisticated reporting and analytics can be effectively translated into actionable intelligence and help to improve your marketing effectiveness and bottom line.
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• Qmetry Selects CallidusCloud to Accelerate Demand Generation
  This Qmetry case study focuses on how it selected CallidusCloud to accelerate demand generation. CallidusCloud helped it generate higher volume of quality sales leads through inbound & outbound marketing efforts
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• Qmetry Selects LeadFormix to Accelerate Demand Generation
  This Qmetry case study focuses on how it selected LeadFormix to accelerate demand generation. LeadFormix helpedit generate higher volume of quality sales leads through inbound & outbound marketing efforts
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• Tips for Better Lead Management
  While lead acquisition is a constant obsession with marketing and sales departments, you can reap much richer dividends if you pour your affections over the
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• Top 4 Things to Measure With Marketing Automation
  Marketing automation platforms can be overwhelming at times, given the number of functionalities and reporting metrics available.
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