• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Creating Great Content for Your Lead Nurturing Program
  Lead Nurturing is all about building relationships with prospects, even those who are not yet ready to buy. Studies have shown that businesses with well established, successful lead nurturing programs generate 50% more sales ready leads at 33% lower cost (Forrester Research). And nurtured leads that eventually close a sale, make purchases 47% larger than other leads (Annuitas group).
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• Down and Out
  With social media networking gaining prominence, social media ranking is imeprative for companies.Know better what your ranks are and what does it actually indicate with Lead Formix's innovative marketing automation platform.
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• Old CMOs, New CMOs and Broken Marketing Organizations
  Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, and Marketing Week fueled our discussion of this complex set of issues.
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• Online Behavioral Tracking and Analysis
  LeadFormix provides software-as-a-service (SAAS) based marketing automation solution for visitor tracking, behavioral tracking & analysis, visitor intent & lead scoring. This includes profiling of the online visitortracking visited pages, time spent on web pages, keywords clicked etc
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• The Psychology of Behavioral Marketing
  Behavioral marketing is an inbound marketing technique that focuses on the behavior of website visitors.These behaviors include: number of visits to your site, time spent on website pages,clicked links,types of words that are clicked on, downloads and forms completed.Buying behavior can be noted and acted upon leading to greater sales velocity and reduction in missed opportunities.
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• Visitor Behavioral Analysis from LeadFormix
  LeadFormix online visitor behavior analysis tracks visitor behavior from the very moment they enter your website.Such capabilities provide a competitive advantage to inside sales, sales and marketing departments who can then leverage this information for customized lead nurturing.
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