• 5 Important Skills for B2B Marketing in a Digital World
  In the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., the Internet, dramatic increases in computing power) has reversed those roles. Customers search for products, services and vendors before companies can reach them. Technology has also enabled something that’s incredibly useful: All parts of the marketing process can be measured in ways that weren’t possible earlier. We now understand our costs and results – and the relationship between them – at unprecedented levels of precision.
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• Align Sales and Marketing to Drive Revenue
  LeadFormix offers truly integrated Marketing Automation 2.0 platform, which leverages the power of collaborative techniques to align sales and marketing teams. It provides integration and analytics features which help marketing & sales teams identify the right business opportunities to pursue
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• Effective Sales and Marketing Alignment to Drive Revenue
  LeadFormix offers an integrated Marketing Automation 2.0 platform, that leverages the power of collaborative techniques for effective sales and marketing alignment. It provides integration & analytics features which help marketing & sales teams identify the right business opportunities to pursue
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• Is Your Funnel Sick? – Part 2 of Funnel Series
  This is the second in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may indicate the presence of illness. I cited a hypothetical example of a B-to-B marketing effort to Fortune 100 companies that yielded zero sales.
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• Sales and Marketing as a Team
  While sales and marketing as a team sounds impossible. LeadFormix gives you seven tips to bring in some much-needed harmony.
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