• 5 Things to Look for in a New Marketing Hire
  One size does not fit all. When hiring a professional for a marketing organization, every company needs a minimum set of skills and knowledge. But there are other context-specific capabilities and attitudes you should look for to match the maturity and size of your business.
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• Beginner’s Guide to PPCs
  LeadFormix gives you a beginner’s guide to PPCs or pay per click campaigns. We give you tips on how to organize your account, campaign optimization, bidding strategy and more.
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• Lead Generation: Little Things That Matter Much
  Do you think about lead generation while in the shower and when you sip on your Friday evening beer? You should. Leave no stone unturned. Lead generation is the lifeblood for B2B marketers today. It is the sole purpose of your existence. Leads are the fruit of all your demand generation efforts which you present to sales.
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• List Building - Everything You Need to Know
  LeadFormix tells you everything you need to know about list building. We give you tips to grow your list, warn you against pitfalls and tell you what to test.
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• Suspects, Prospects, Leads & Opportunities: Tell Them Apart
  Do you have universal definitions across your organization for what makes a suspect, a prospect, a lead and an opportunity? Everyone in marketing and sales should know the exact tipping point at which a suspect transforms into a prospect, a prospect progresses into a lead and a lead turns into an opportunity.
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