- New Age Marketing Strategies for the Global Business World
Technological evolution over the years has led to business enterprises striving to achieve greater heights. Irrespective of the industry sector and the size of the enterprise, success in business is ultimately an effect of the marketing strategies.
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- Newsletter – Lead Generation Tips – Step on the Gas
Spruce up your lead generation initiatives. Step on the gas using our lead generation tips. In this issue of our newsletter, LeadFormix tells you how to give your lead generation an extra flip.
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- No Lead Left Behind
Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads. Marketing managers work hard to ensure an uninterrupted stream of ripe opportunities. But the singular focus on easy-to-close leads might be at the expense of potential opportunities from “cooler” leads that seem inactive or dead.
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- No More Spreadsheets: Get Integrated!
Attention all marketers, it’s time to be recognized in your organization as the real source of quality sales opportunities for your sales team! If you’ve been sending over spreadsheets, I’m sure you aren’t being recognized appropriately, and the sales team is most likely not your number one advocate.
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- Nurture Leads with Demand Generation Strategies & Tactics
Demand generation is defined “as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services”. The business world today faces techno savvy consumers well equipped with knowledge and information about products, services, brands and their competitors across industries.
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- Old CMOs, New CMOs and Broken Marketing Organizations
Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, and Marketing Week fueled our discussion of this complex set of issues.
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- Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
This is the second of two posts about CMOs and the challenges they face. In first post, we reviewed our thoughts about how CMOs obtain their jobs; and we posed a question about how to approach that first day in the office. In this post, we’ll try to answer that question, especially in the context of fixing a broken marketing organization.
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- On The Internet, The Early Bird Catches The Worm!
You probably first heard this aphorism from your mother when you were five, but it’s been kicking around since at least the 1600’s. When applied to B2B internet marketing tactics, it’s never been truer.
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- Optimize Your Sales Leads with Effective Marketing Strategies
Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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- Optimizing the Pipeline for Sales-Ready Qualified Leads
Sales Lead Optimization is defined as the go-to-market process, unique to each company’s scenario and marketplace, which yields pre-qualified selling opportunities with accelerated rates of progression through the sales cycle.
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- Our Blog
Extended Presence a sales outsourcing, B2B appointment setting and sales lead generation Blog shares experiences and help you understand your target audience and increase ROI.
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- Outsourced B2B Lead Generation
At Extended Presence, we are experts at B2B lead generation and developing new business prospect opportunities. Our best-of-breed Teleprospecting Methodology uncovers qualified sales lead generation opportunities within enterprise to mid-market accounts for your direct or channel sales team.
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- Outsourced sales
An essential aspect of efficiently monitoring a teleprospecting team is to know where the team needs to finish work and let the sales team take over.
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- Overcoming Challenges In Social Media Marketing
According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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- Overcoming Challenges In Social Media Marketing
According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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- Permabit notes significant improvement in the lead qualification process with LeadFormix
Permabit, a pioneer and leader in enterprise value tier storage solutions, had great success in driving enterprise visitors to its website through multiple marketing campaigns. However, it faced several limitations when it came to effectively translating the opportunities provided by the website visitor traffic, into sales.
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- Plug Leaks and Make Smart Moves with Lead Management Software
In B2B marketing, leads are of prime importance. Leads are necessary for companies to stay in business. No company can advance with a stagnant client list. The sales and the marketing team need to keep on adding new customers and prospects to the client list to keep the business running and to make the company stay on the top.
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- Power Generation Engineering – Innovative & Cost Effective Solutions
The challenges faced by the Power Generation Engineering sector are Scarcity of Resources, fluctuating market prices etc. Quest Global combines power generation engineering services with manufacturing services that help customers meet the growing requirements in power generation sector.
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- Power Generation Engineering – Innovative & Cost Effective Solutions
The challenges faced by the Power Generation Engineering sector are Scarcity of Resources, fluctuating market prices etc. Quest Global combines power generation engineering services with manufacturing services that help customers meet the growing requirements in power generation sector.
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- Predictive Analytics
In this martoon, LeadFormix takes a tongue-in-cheek at the cutting edge technology behind predictive analytics.
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