- Accelerate Lead Conversion Rates with Lead Generation Software
Lead generation besides being an overwhelming task, is also one of the most important aspects of any business, as it involves creating the interest of a potential customer with the products and services being offered by a business.
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- Permabit notes significant improvement in the lead qualification process with LeadFormix
Permabit, a pioneer and leader in enterprise value tier storage solutions, had great success in driving enterprise visitors to its website through multiple marketing campaigns. However, it faced several limitations when it came to effectively translating the opportunities provided by the website visitor traffic, into sales.
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- Solix Achieves 10x Pipeline Growth, Greater Sales and Marketing Teamwork
Solix, a leading database archiving solutions company, had top-notch marketing and sales teams. However, while marketing programs were successful at driving leads to the Solix website, the inside sales team had minimal visibility of online visitor identity, interest, and intent.
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- Three Excuses B2B Marketers Should Avoid
Planning and forecasting are critical skills for B2B marketers. These processes are, unfortunately, a combination of science, art and black magic. Nonetheless, we need, on average, to do better. You don’t help your company – or your career – when you ask your management repeatedly for additional funding or make frequent excuses for poor performance.
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