• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Can Digital Marketing & Conventional Marketing Co-Exist?
  Yes! In fact, they MUST co-exist. The plain truth is this: You’d have a very difficult time pulling them apart.
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• Demand Generation Predictions for 2,014
  It seems that every year demand generation changes dramatically. So the question has to be asked – what will 2014 hold for demand generation?
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• Do B2B Brands Really Need to Go Mobile?
  In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.
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• Do You Make These 5 Email Campaign Mistakes?
  LeadFormix asks if You Make These 5 Email Campaign Mistakes? Avoid these common mistakes in your email campaigns to grow and retain your subscribers.
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• Don’t Neglect Your Subject Line
  The email subject line is one of the most important parts of a successful email campaign. You have personalized your email content, used a well-structured template and are sending the email to a targeted audience (well, segmented). But after all these efforts, what really gets your email opened is the subject line, the first thing that the recipient will notice in the inbox.
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• Dreamforce 2012 – Martoons
  I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in?
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• Email Marketing: 5 Predictions for 2014
  Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead, the size of the email market continues to grow and email open rates increase year over year. Email still remains the cornerstone of all business communication.
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• Email: Thought of Your Mobile Audience?
  LeadFormix tells you all about email on the mobile with its, Email: Thought of Your Mobile Audience. It give you plenty of design and format tips.
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• Enhance Marketing Funnel with Marketing Automation Software
  Today a great percentage of marketers and brand managers spend time, resources and budget to reach out to their target audience through the traditional marketing funnel, purchase cycle funnel and prospective behavior funnel, to name a few.
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• Ever Tried Video in Your Email Marketing?
  Have you always thought of video in email as troublesome due to deliverability and rendering issues? These may be things of the past as new technologies emerge to feed people’s avid appetite for audio-visual content.
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• ExpenseWatch.com Leverages LeadFormix to IMprove Market Outreach
  ExpenseWatch.com is a growing SaaS company that provides small-to-midsize firms with a suite ofspend management products to control and reduce spending. In order to produce an ongoing pipeline of fresh qualified leads for the sales team, Kristin Keyes, director of product marketing, runs a variety of marketing programs and tactics.
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• Future Trends in Marketing Automation Software Usage
  Jeff Ernst, Forrester Research after conducting a survey with approximately 200 brand marketers and executives from 10 agencies specializing in B2B clients, was of the opinion that mobile devices, marketing automation and analytics and content marketing are going to be the forthcoming trends in the sphere of lead generation.
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• Get Your Social Media Strategy Right
  Many companies are active on social media without a clear understanding of what they want to achieve.Remember your social media strategy is a subset of your company’s overall marketing strategy.It is important to keep the two in sync with each other.
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• Got LinkedIn Sorted!
  LinkedIn, Facebook or Twitter, how far have your company leveraged the social media platforms?Lead Formix's marketing automation platform helps you to make the most of social networking leading to better brand awarness and recall value.
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• How to Fill the Top of the Funnel
  Now that you know how to plan for lead requirement, let’s go out and get those leads.This is the first in a series of three posts,wherein I will focus on how to fill the top,middle and bottom of the marketing funnel.In this post I’ll explore the various channels you can use to generate leads for the top of the funnel.
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• Importance of Social Media Campaigns in Lead Generation
  Making the world more transparent and interconnected, Social media is tremendously alluring for B-to-B marketers. Companies now realize that social media is a great place to attract new customers and it is therefore important to run a campaign that gives you a valuable Return On Investment (ROI).
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• Improve Conversion Rates with an Automated Lead Nurturing Program
  Lead nurturing aims to build a long-term relationship between the marketer and the prospect through every step of the sales cycle.
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