• The People Behind Marketing Automation
  Demand generation professionals are increasingly proficient at identifying and understanding customers, selling them solutions and making money. Remarkable tools such as marketing automation and CRM platforms have brought us to a level of sophistication and productivity that was unimaginable a decade ago.
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• The Perfect Landing Page
  LeadFormix tells you how to make the perfect landing page. Read about content, design, CTA, forms and testing.
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• The Psychology of Behavioral Marketing
  Behavioral marketing is an inbound marketing technique that focuses on the behavior of website visitors.These behaviors include: number of visits to your site, time spent on website pages,clicked links,types of words that are clicked on, downloads and forms completed.Buying behavior can be noted and acted upon leading to greater sales velocity and reduction in missed opportunities.
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• The Right Marketing Automation Solution For An ROI Increase
  The days of relying on lead capture forms to gain the necessary information to be competitive in today’s marketplace, no longer exists. B2B buyers expect instant, pertinent information unique to their situation.
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• The Right Marketing Automation Solution For An ROI Increase
  The days of relying on lead capture forms to gain the necessary information to be competitive in today’s marketplace, no longer exists. B2B buyers expect instant, pertinent information unique to their situation.
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• The Rise of A New B2B Marketing Funnel
  Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation.
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• The Sameness – Martoons
  After taking a comprehensive look at dozens of B2B websites, these are the three layout ideas we've come up with.
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• Three Excuses B2B Marketers Should Avoid
  Planning and forecasting are critical skills for B2B marketers. These processes are, unfortunately, a combination of science, art and black magic. Nonetheless, we need, on average, to do better. You don’t help your company – or your career – when you ask your management repeatedly for additional funding or make frequent excuses for poor performance.
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• Tips and Tricks to Balance Lead Quantity and Quality
  Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.
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• Tips and Tricks to Balance Lead Quantity and Quality
  Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.
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• Tips and Tricks to Balance Lead Quantity and Quality
  Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.
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• Tips to Improve Dirty Data
  Some 35% of executives rate their sales and marketing data as “dirty” or “very dirty”, says a recent survey by Demand Metric. Are you one among them?
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• To Buy or Not to Buy... That is the Question
  Many marketers have differing opinions on marketing strategy. When is the right time to employ outbound tactics vs. inbound? When does a content strategy make sense vs. product focused messaging? There are marketers who regularly purchase marketing lists to amp up their program performance and others who choose not to. If you decide to utilize a targeted list, what's next? You need to be able to capitalize on this list and maximize the ROI.
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• Top 10 Tips for Email Deliverability – Frogger Edition
  In this episode of the Demand Diva Digest, Nichole takes a few tips and tricks from the arcade game Frogger and applies it to email marketing. She talks about how to optimize email campaigns so they hit the inbox. See the video to learn about the top 10 tips for email deliverability.
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• Top 4 Benefits of Using Marketing Automation for Content Marketing
  Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer into a customer, by sharing relevant content.
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• Top 4 Benefits of Using Marketing Automation for Content Marketing
  Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer into a customer, by sharing relevant content.
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• Top 4 Things to Measure With Marketing Automation
  Marketing automation platforms can be overwhelming at times, given the number of functionalities and reporting metrics available.
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• Top Social Media Campaigns of 2012
  There are plenty of fantastic social media campaigns out there. Which are your favorites? LeadFormix made a list of the Top Social Media Campaigns of 2012.
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• Top Social Media Campaigns of 2012
  There are plenty of fantastic social media campaigns out there.Which are your favorites? LeadFormix made a list of the Top Social Media Campaigns of 2012.
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• Translation Management to Drive Automation
  SDL’s translation management system integrates content systems, language assets & illustrate each step of the localization process as part of a workflow.
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