• Lingotek Introduces World's First Translation Marketplace
  Enterprise Customers Can Now Access, Hire, Compensate Professional Translators Directly Through Lingotek Collaborative Translation Platform.
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• Translation Software Solutions -Aiding Global Communication
  online translation services have since times immemorial helped business houses, government agencies and entrepreneurs communicate with the world.
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• …Yes, we’re still talking about holiday shopping because there are some important lessons
  You’ve heard us talk about the SDL 2012 Holiday Shopping Survey a bit – like here and here. So we’re excited when other people start talking about it, too, – such as when Retail TouchPoints recently published the survey results.
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• "One Voice" for Medical Webinar
  Reliable medical information is a priority to the healthcare community and is a large part of delivering great patient care. However, providing such detailed information across languages can be complex.
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• 3 Rules of Content Translation
  The world is not made up of English-speaking people although many can speak or understand a few basic English words like greetings and common conversation words. However, those who are not fluent in English would rather not struggle with a foreign language. This means that to maximize your website or online business, you need to offer at least 2 language options to visitors to your site.
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• 4 Best Practices for Optimizing Customer Engagement
  As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your customers better next time.
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• 5 Reasons Why Journey Mapping is Critical to Your Business
  Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive you can’t go a day without hearing someone’s journey referenced in the media, a marketing campaign or conversations in the office. One of the challenges with a concept becoming so well understood is that people often find themselves getting a little complacent about the utilization of something that “everybody” does.
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• 5 reasons why SDL LiveContent is going to cook up a storm
  SDL LiveContent is the dish and it infuses 3 main ingredients: SDL LiveContent Architect (formerly SDL Trisoft), SDL LiveContent Create (formerly SDL Xopus) and SDL LiveContent Reach.
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• A Global Look at Consumer Mobile and Social Habits
  We are at the start of a new movement, one that meets consumers where they are – regardless of where brands are. And, it’s a game changer. To help brands better understand this opportunity, we surveyed 4,000 consumers in the United States, United Kingdom, Singapore and Australia. The intent was to learn about their expectations using mobile devices and social media to engage with brands. While you can make educated guesses about their experiences, there’s nothing like hearing it straight from the source – the customer.
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• A Landmark day for Customer Experience Management, Big Data and Big Chandeliers
  Juxtaposed beneath the grandiose chandeliers of the Landmark Hotel in London’s Marylebone, the ‘giant iPad’ video screen was the frame for several excellent presentations at Tuesday’s Innovate conference, where over 100 folk gathered to hear the tales of Best Western and HP, and the insights of Shaun Smith and Greg Oxton.
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• About Lingotek with Rob Vandenberg 2012
  We give Enterprise business customers' new ways to engage their global communities by providing trusted, rapid translations to expand and grow business in a cost effective way.
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• Adding interactivity to videos
  You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us!
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• Address Translation Challenges with Enterprise Translation Solutions
  Website translation is no more an option that only large scale companies can invest in. Today it has become compulsory for almost every organization, mid scale or start up ventures that wants increased brand awareness and maximum web traffic, leading to successful business expansion.
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• Alfresco Works With Lingotek to Streamline Translations Across Worldwide Websites
  Lingotek | The Translation Network and leader in collaborative translation solutions, today revealed it is helping drive an award-winning enterprise content management company's global reach with Lingotek -- Inside Drupal. Alfresco, the cloud-connected platform is using Lingotek -- Inside Drupal with the Collaborative Translation Platform to launch its global websites, sync content and monitor real-time statistics associated with the progress of the websites' translations. In streamlining the translation process in this way, Alfresco is able to communicate its corporate and product messages in a unified way to its nearly 8 million users worldwide.
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• An Infographic for Your Easter Basket
  Have you ever wondered how different your perspective would be if you had been born in a different country? How your view of the world, your behavior and the way you interact with people would be different? This would surely impact the way you would use social media as well.
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• An introduction to SDL Trados Studio 2011 for project managers
  This 60-minute webinar will give an introduction to SDL Trados Studio 2011 for project managers. The webinar will be presented by Wesley Budd and Anna Markova from SDL.
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• Applying objectivity to sensitive topics using social data
  When working with sensitive issues, such as the fiscal cliff and other political topics, religion, or even when examining brand loyalties, it can be difficult to gather representative, objective, and honest results from research. People don’t feel as comfortable sharing their honest opinions with strangers and as a result, it is more difficult to gather accurate data. Using the right methodologies and search setups, applying research to the social data set provides the level of objectivity and representation necessary to receive accurate and actionable insights.
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• Apps for translation memory and terminology tasks from SDL OpenExchange
  Kate Smith, Senior Marketing Executive at SDL Language Technologies will show you apps from SDL OpenExchange that help with translation memory and terminology tasks.
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• Are you helping your customers cross the channel?
  Well you should be, as it’s often the quickest and easiest way for them to travel along their path to purchase. Twitter addresses, QR codes in magazines, those red buttons in the bottom of your screen, all of them can help a customer take that next step immediately, before they forget your lovely magazine ad/witty billboard/sexy commercial.
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• Are You Listening to Your Customers?
  Today’s consumers are in the driver’s seat. They feel smarter and more empowered about how they choose their products and services. They gain this edge by seeking advice from friends and family.
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