• Better Sales Prospects – A Reality with Effective Lead Generation Solutions
  Lead generation is an essential element that greatly contributes to the success of a business. A business cannot grow without leads no matter how good your products and services are.
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• Bring Internal Alignment and Collaboration with Marketing Automation Software
  In today’s competitive business environment, all businesses however successful it may be require constant stream of prospective leads that turn into customers. This makes lead generation an important strategy that the businesses can in no way ignore.
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• Build Trust and Improve Conversion Rates with Automated Lead Nurturing Programs
  Surviving in today’s competitive business environment is not easy. Companies need to constantly generate leads and add customers to their client list in order to survive. Thus, lead generation is the process of breathing life into a business.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Contacting Prospects: Mix it up a Bit!
  Sales people love selling stuff to other people. For them it’s about the conversation, a handshake, reading body language and the thrill of the close after overcoming major challenges. They are gregarious by nature and typically passionate. Personal relationships are paramount.
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• Content Marketing Process for B2B
  Marketing content plays the role of a catalyst in B2B marketing. Authentic and relevant marketing content published on websites and social media circles will help drive traffic to the company website.
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• Creating Great Content for Your Lead Nurturing Program
  Lead Nurturing is all about building relationships with prospects, even those who are not yet ready to buy. Studies have shown that businesses with well established, successful lead nurturing programs generate 50% more sales ready leads at 33% lower cost (Forrester Research). And nurtured leads that eventually close a sale, make purchases 47% larger than other leads (Annuitas group).
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• Demand generation
  Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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• Demand generation
  Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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• Demand generation
  In simple terms, demand generation is the gradual evolvement of the conventional lead generation and is an essential subset of inbound marketing strategies. Unlike the conventional programs, that throw any lead over the wall to sales, it is all about prioritizing and qualifying prospects, nurturing a stable crop of qualified leads that wants to engage with sales, in line marketing with sales and evaluating and optimizing the results over a span of time.
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• Demand Generation for Group Buying
  Is your demand generation program oriented towards individuals? More often than not it will be. Ironically, most B2B purchase decisions are taken by a group of
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• Demand Generation Predictions for 2,014
  It seems that every year demand generation changes dramatically. So the question has to be asked – what will 2014 hold for demand generation?
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• Don’t Know Who Your Website Visitors Are?
  Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw.
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• Don’t Let Early-Stage Pipeline Opportunities Languish
  Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort.
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• Don’t Let Sales Fly Solo
  If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform.
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• Drip campaigning - An effective way to keep in touch with prospects
  Using the Drip Campaign solution from LeadFormix, you can identify where recipients are in the sales cycle, and place them in different stages of lead nurturing.
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• Driving Sales With Effective Lead Generation Solutions
  Lead generation is the most important initiative in the B2B marketer’s responsibilities. The opportunity to improve and refine the volume and quality of leads is a never ending battle.
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• Enhance Marketing Funnel with Marketing Automation Software
  Today a great percentage of marketers and brand managers spend time, resources and budget to reach out to their target audience through the traditional marketing funnel, purchase cycle funnel and prospective behavior funnel, to name a few.
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• Enjoy B2B Lead Generation Success with Marketing Automation Solutions
  In this competitive world, where business acquisition is the way to move ahead, without leads no business online or offline can attain success. Therefore, to be able to understand the way to form closely targeted leads acts as the powerhouse behind a successful business.
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