• Enjoy B2B Lead Generation Success with Marketing Automation Solutions
  In this competitive world, where business acquisition is the way to move ahead, without leads no business online or offline can attain success. Therefore, to be able to understand the way to form closely targeted leads acts as the powerhouse behind a successful business.
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• Ensure Successful Lead Nurturing
  Today’s buying cycle has evolved into prospects doing a plenty of research before actually engaging with a sales rep, and most leads need to be nurtured until they are ready. Customers are rarely ready to purchase when you first contact them.
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• Ensure Successful Lead Nurturing for Better Sales
  Today’s buying cycle has evolved into prospects doing a plenty of research before actually engaging with a sales rep, and most leads need to be nurtured until they are ready. Customers are rarely ready to purchase when you first contact them.
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• Essential Aspects of the Marketing Funnel
  The brand managers and marketers, spend time, money and resources to reach out to their target consumers through the conventional media. Is your company one of them, with costly expenditures to set up marketing campaigns, messages and assessing metrics to evaluate their efficiency?
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• Evaluating Lead Generation Marketing Performance
  Today with more and more B2B marketers shifting into integrated sales CRM and Marketing automation platforms, the B2B performance evaluation is gaining prominence.
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• Forms – Can You Do Without Them?
  December will witness the end of an era, with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren’t that rosy in the online world either. For years, traditional publications have struggled to balance free and paid online content.
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• Generate Sales and Nurture Leads
  The objective of almost all businesses is to increase sales, as with an increase in sales, there is an increase in revenue and profits as well. But in the highly competitive business world with multiple products in global markets, increasing sales is an uphill task.
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• Generate Sales and Nurture Leads with Efficient Sales Outsourcing
  The objective of almost all businesses is to increase sales, as with an increase in sales, there is an increase in revenue and profits as well. But in the highly competitive business world with multiple products in global markets, increasing sales is an uphill task.
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• Generate Sales and Nurture Leads with Sales Outsourcing
  The objective of almost all businesses is to increase sales, as with an increase in sales, there is an increase in revenue and profits as well. But in the highly competitive business world with multiple products in global markets, increasing sales is an uphill task.
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• Generate Sales and Nurture Leads with Sales Outsourcing
  The objective of almost all businesses is to increase sales, as with an increase in sales, there is an increase in revenue and profits as well. But in the highly competitive business world with multiple products in global markets, increasing sales is an uphill task.
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• Has LinkedIn impressed marketers in the tech sector?
  LinkedIn’s primary objective is to connect business professionals with one another. However today, organizations are actively using this professional social platform to market their products or services with great success. Studies suggest that 41% of businesses that use LinkedIn for marketing have generated business through it.
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• Has Your Demand Waterfall Come of Age?
  Have you switched to SiriusDecisions’ new age Demand Waterfall unveiled in May 2012? The rearchitected SiriusDecisions’ Demand Waterfall factors in inbound marketing, marketing automation, teleprospecting and sales into the demand journey as leads travel from cold to close.In the new model, teleprospecting was elevated as an integral way to qualify leads. It is to kick in as an additional layer after marketing automation.
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• How Often Should You Reach Out to a Lead?
  Marketing teaches us that it takes at least seven touches to convert a cold lead into a sale. This means you need to engage with your form fills and offline suspects time and again to get them interested in your product, convince them of its efficacy and go for the sale.
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• How to Attack the Middle of the Funnel
  So the top of your funnel is brimming with new leads.You want to convert as many of them as is possible.In this post let’s talk about how to create excitement so a large section of them migrate to the middle of the funnel.This is the second in a series of three funnel-oriented posts from The Demand Architect Blog.
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• How to Prepare for the Shift to Inbound Marketing
  Over 70% of inquiries will be inbound by 2015 predicts SiriusDecisions. We will face savvy, knowledgeable prospects who have completed the lion’s share of their buying journey before even speaking to a sales person.
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• How to Up Your Lead Nurturing Game
  Only about 25% of the leads that marketing hands over to sales qualify as immediate sales opportunities. The remaining 75% of leads are time wasters in the eyes of sales.
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• Importance of Integrated Marketing Services
  Integrated Marketing Communication (IMC) as defined by the American Marketing Associations is a "planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time." It takes into consideration each and every single possible way in which a company and its consumer communicated with each other. This comprises of traditional as well as non-traditional media, and both online and offline.
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• Importance of Lead Nurturing
  Any enterprise that has spent a dollar on demand generation is aware how expensive, challenging and time-intensive it is to leverage the lead acquired. Many enterprises do a great job at generating leads, buying lists, attracting the prospects to a website or Tradeshow booth.
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• Importance of Lead Nurturing Programs
  Any enterprise that has invested in demand generation, knows for a fact that how expensive, challenging and time-intensive it becomes to leverage from every lead. Most organizations end up doing a good job at lead generation, i.e. attracting the prospects to the web site or tradeshow booth and many more.
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• Importance of Marketing Automation Software
  Most brands and enterprises are looking out for ways to garner personal attention. The promise that marketing automation fulfills always helps you to trigger the messages depending on the visitor’s response on your website.
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