• Thank You for Making LeadFormix’s First Bay Area User Group Meeting a Success!
  On Thursday, October 25, while the San Francisco Giants were on their seemingly unstoppable path to win the 2012 World Series, CallidusCloud was equally enthusiastic and focused on building a strong, vibrant and collaborative LeadFormix user community.
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• The all in one marketing automation platform
  LeadFormix is an all-in-one marketing automation platform that closely embraces the new. LeadFormix provides all the tools necessary for marketing, inside sales and sales to achieve sales goals and increase ROI.
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• The Basics of Lead Nurturing
  According to Brian J. Carroll, a reputed lead generation expert lead nurturing is essential and is also an overlooked aspect of the modern day B2B sales process. It provides a way to interact with consumers and also transfers inquiries into qualified leads.
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• The Beast That Stalks All Marketers
  LeadFormix shows you the omnipresent content marketing beast that hovers over every marketing manager.
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• The Blame Game Never Ends
  So the time has come to share the quarter end sales number with your CEO? So why play the blame game. Instead resort to LeadFormix’s marketing automation platform and make the who process easy and credible.
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• The Channel Partner Challenge
  Business executives are constantly challenged with improving the sales process and productivity of their channel partners.
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• The Grand Unified Theory of Revenue Generation
  The world of theoretical physics offers an interesting analogy to the revenue generation value chain that starts in marketing and ends with sales.Physicists have struggled for centuries to create a coherent and mathematically defensible Theory of Everything to explain all fundamental forces in the universe: those encompassed by the Grand Unified Theory and gravity.
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• The Intelligent B2B Marketing Automation Tool
  Generate more qualified leads & improve your demand generation with LeadFormix’s intelligent B2B Marketing Automation Tool
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• The New Age Marketing Automation Software
  Enterprises from ages has been operating in a neo classic mode with mainly two forces involved in revenue generation- marketing and sales. Even today the business world revolves around marketing and sales funnel.
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• The People Behind Marketing Automation
  Demand generation professionals are increasingly proficient at identifying and understanding customers, selling them solutions and making money. Remarkable tools such as marketing automation and CRM platforms have brought us to a level of sophistication and productivity that was unimaginable a decade ago.
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• The Perfect Landing Page
  LeadFormix tells you how to make the perfect landing page. Read about content, design, CTA, forms and testing.
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• The Psychology of Behavioral Marketing
  Behavioral marketing is an inbound marketing technique that focuses on the behavior of website visitors.These behaviors include: number of visits to your site, time spent on website pages,clicked links,types of words that are clicked on, downloads and forms completed.Buying behavior can be noted and acted upon leading to greater sales velocity and reduction in missed opportunities.
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• The Right Marketing Automation Solution For An ROI Increase
  The days of relying on lead capture forms to gain the necessary information to be competitive in today’s marketplace, no longer exists. B2B buyers expect instant, pertinent information unique to their situation.
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• The Right Marketing Automation Solution For An ROI Increase
  The days of relying on lead capture forms to gain the necessary information to be competitive in today’s marketplace, no longer exists. B2B buyers expect instant, pertinent information unique to their situation.
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• The Rise of A New B2B Marketing Funnel
  Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation.
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• The Sameness – Martoons
  After taking a comprehensive look at dozens of B2B websites, these are the three layout ideas we've come up with.
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• Three Excuses B2B Marketers Should Avoid
  Planning and forecasting are critical skills for B2B marketers. These processes are, unfortunately, a combination of science, art and black magic. Nonetheless, we need, on average, to do better. You don’t help your company – or your career – when you ask your management repeatedly for additional funding or make frequent excuses for poor performance.
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• Three simple sales and marketing alignment thoughts
  We recently completed a project where we were brought in to support an effort that was driven by a marketing firm that had zero to less than stellar results.
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• Tips and Tricks to Balance Lead Quantity and Quality
  Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.
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• Tips and Tricks to Balance Lead Quantity and Quality
  Generating high quantity of high quality leads is one of the biggest challenges B2B companies face today. Moreover, it is tricky balancing lead quantity with quality.
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