• Social Media Advertising: Is It Worth It?
  B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results.
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• Social Media for Demand Generation: What Have You Done for Me Lately?
  At LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to extract maximum benefits from investments in social media. Sometimes you can’t measure the impact directly (or measure it at all) if the investments are outside the context of a campaign.
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• Social Media That Caught Our Eye
  There are many funny, unique and smart things that corporations and organizations have done on social media. The audience is the biggest judge in social media. The ultimate applause is a mountain of retweets, likes and +1s.
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• Software for Landing Page Tracking
  AdTrak 360 Business Class / Single User is designed for any small to midsize businesses (SMB’S). We help you with landing page tracking, website analytics, phone call tracking & small business ad tracking. Build your database of customers with our integrated web forms on your landing page
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• Solix Achieves 10x Pipeline Growth, Greater Sales and Marketing Teamwork
  Solix, a leading database archiving solutions company, had top-notch marketing and sales teams. However, while marketing programs were successful at driving leads to the Solix website, the inside sales team had minimal visibility of online visitor identity, interest, and intent.
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• Streamline & Leverage Your Social Media Campaigns
  Social media campaigns have become the order of the day. The online business domain today finds it difficult to carry on business without any social media presence. It is equally important to set up a social media presence to capture the attention of the audience in the modern day competitive business scenario and set up a long lasting communication strategy to establish a positive brand image and trust.
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• Study Report On The Impact of Google Algorithm Change On B2B Companies
  LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today that it is making available its research report “Impact Of Google Algorithm Change On B2B Companies”.
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• Successful Demand Generation Requires New Marketing Roles
  In recent years we’ve noticed a sea change in the skills, knowledge and roles required to be successful in marketing. Increased CMO turnover indicates unprecedented pressure to generate results. That pressure, coupled with massive changes in technology and customer behavior, demands a mastery of several new knowledge domains. CMOs will need assistance from experts and specialists.
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• Successful Lead Generation Is All About Effective Strategy
  The B2B marketer is judged by one the number of qualified leads generated. Today with intense competition around marketing teams need to come up with innovative and effective lead generation strategies to ensure that there is an incessant flow of qualified leads through the sales funnel.
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• Successful Lead Generation Is All About Effective Strategy
  The B2B marketer is judged by one the number of qualified leads generated. Today with intense competition around marketing teams need to come up with innovative and effective lead generation strategies to ensure that there is an incessant flow of qualified leads through the sales funnel.
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• Successful Lead Nurturing for Better Sales
  Today’s buying cycle has evolved into prospects doing a plenty of research before actually engaging with a sales rep, and most leads need to be nurtured until they are ready. Customers are rarely ready to purchase when you first contact them.
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• Suspects, Prospects, Leads & Opportunities: Tell Them Apart
  Do you have universal definitions across your organization for what makes a suspect, a prospect, a lead and an opportunity? Everyone in marketing and sales should know the exact tipping point at which a suspect transforms into a prospect, a prospect progresses into a lead and a lead turns into an opportunity.
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• Teleprospecting
  Teleprospecting is a process of taking a prospect through the entire purchasing process. With this, it is simpler to ascertain the return on investment (ROI) as there is a clear route map from start to the related revenue.
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• Teleprospecting
  Teleprospecting is a process of taking a prospect through the entire purchasing process. With this, it is simpler to ascertain the return on investment (ROI) as there is a clear route map from start to the related revenue.
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• Teleprospecting
  Todays competitive business environment find enterprises fighting their way through branding programs to catch the consumer focus. Besides the large number of television networks, radio stations , advertisements prints and billboards already available for the competing markets, new marketing channels pop up every other day.
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• Teleprospecting
  In today’s fast evolving economy, the business model puts increased emphasis on revenue generation and sales enablement. This had compelled the marketers and other entrepreneurs to strategies on how to leverage an individual salesperson’s time.
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• Teleprospecting
  The importance of demand generation is an essential function that has gained prominence within B2B enterprises significantly over a span of time.
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• Teleprospecting
  Today lead generation happens to be the top digital marketing aim for B2B organizations of which about 62 percent estimate lead generation success with lead gen results.
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• Teleprospecting and Its Benefits
  Teleprospecting is a process of taking a prospect through the entire purchasing process. With this, it is simpler to ascertain the return on investment (ROI) as there is a clear route map from start to the related revenue.
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• Teleprospecting and its Functions
  The modern day business model puts greater emphasis on sales enablement and revenue production. This has made marketers rethink on how to make the best possible use of the salesperson’s time and the answer is not just merely generating sales leads over the telephone.
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