• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Beyond Standard Landing Pages
  Most of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there are lots of studies, opinions and examples on the Internet that offer best practices and pitfalls to avoid.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Business Case for Marketing Automation
  Raab Associates estimates that the marketing automation market will grow 50% in 2013 with small and mid-size businesses at the very heart of it. Are you considering a marketing automation solution? Here are some pointers to make a convincing business case to present to all your stakeholders.
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• Contacting Prospects: Mix it up a Bit!
  Sales people love selling stuff to other people. For them it’s about the conversation, a handshake, reading body language and the thrill of the close after overcoming major challenges. They are gregarious by nature and typically passionate. Personal relationships are paramount.
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• Define a Qualified Lead ASAP
  CSO Insights’ 2014 Sales Performance Optimization Study made a startling revelation. One in two companies do not have a definition for what makes a qualified
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• demand generation
  Entrepreneurs are always looking for creative ways to accomplish more of their business goals in a cost effective way. The best strategy that can help an enterprise save time, money and frustration is to outsource as much work as possible to skilled, external service providers. Outsourcing companies are the intermediary between employees and companies, accommodating a number of people who need jobs and distribute it to companies that need employees.
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• Demand generation
  Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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• Demand generation
  Generating leads are the most important thing that a business needs to focus on. While sales lead generation is not a project, it is a process that's all about setting up a strategy. A strategy can increase your sales force's productivity and efficiency by identifying potential buyers and give your sales people the necessary tools to close the sale.
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• Demand generation
  In simple terms, demand generation is the gradual evolvement of the conventional lead generation and is an essential subset of inbound marketing strategies. Unlike the conventional programs, that throw any lead over the wall to sales, it is all about prioritizing and qualifying prospects, nurturing a stable crop of qualified leads that wants to engage with sales, in line marketing with sales and evaluating and optimizing the results over a span of time.
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• Demand Generation for Group Buying
  Is your demand generation program oriented towards individuals? More often than not it will be. Ironically, most B2B purchase decisions are taken by a group of
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• Demand Generation Predictions for 2,014
  It seems that every year demand generation changes dramatically. So the question has to be asked – what will 2014 hold for demand generation?
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Strategy
  Demand generation involves all processes right from initial prospecting to delivery of sales qualified leads to the sales team.
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• Demand Generation Strategy for SQLs
  LeadFormix’s marketing automation platform can aid your winning demand generation strategy for SQLs or Sales Qualified Leads. Prepare for new-age demand generation.
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• Demand Generation Vs Lead Generation
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words?
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• Demand Generation Vs Lead Generation
  Demand generation versus lead generation. Do we have to pitch one against the other? At the end of the day both work to help sales increase revenues. Why not
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• Demand Generation Vs Lead Generation: Tell Them Apart
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again.
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• Designing for Mobile? 15 Tips to Consider
  Mobile usage is growing rapidly with more people viewing content on the move, on a screen just a few inches wide. As much as 44% of emails are opened on mobile devices, says a recent study by Experian Marketing Services. It’s time to consider mobile friendly content in your emails and landing pages.
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