• Inbound versus Outbound Marketing: What’s the Fuss?
  We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. It’s a distinction without much of a difference, especially because standard definitions for both do not exist. Specific marketing tactics may appear in either column, depending on who’s doing the categorizing.
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• Integrated Marketing Services
  Integrate and connect prospects with your company's messages using Extended Presence proven integrated marketing services. Our strategy mixed with our proven teleprospecting solution provides a significant uptick in sales and marketing results.
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• Launch Innovative Social Media Campaigns
  Know what prospects are saying about your business, product and service, learn what they want and devise special social media campaigns to reach out to them. LeadFormix makes it easy to monitor and measure the effectiveness of all your social media campaigns
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• Lead generation
  Finally, in today’s competitive market scenario where the majority of business practices concentrate on productivity, the lead and demand generation process has the maximum scope for significant enhancement that any other area in the overall B2B lead generation campaigns.
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• Lead generation campaigns
  For any business to succeed, it is imperative for the sales and marketing teams to work together cohesively. Leads are very important as they are the potential customers who when nurtured right, can be converted into a sale.
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• Lead nurturing
  For any business to succeed, it is imperative for the sales and marketing teams to work together cohesively. Leads are very important as they are the potential customers who when nurtured right, can be converted into a sale.
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• Lead nurturing- Essentially a email marketing process
  The technological world has given the consumer an increase in the number of touch points and mediums to access the details of products and services. For the techno savvy consumer, purchase decisions are dependent not just on the product features but also on the type of interactivity and engagement levels offered by the business.
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• Leveraging Automated Drip Marketing Campaigns for B2B Marketing
  Simply put a “Drip Campaign” refers to the concept of an automated multi-step email campaign. This is kind that companies’ sets up way before at hand, pushes go and then observes the results. Each single “Drip” is considered as a single step within a campaign.
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• Leveraging Online Communities for B2B Lead Generation
  Today a huge amount of time is being invested online in communities and community building practices in the B2B lead generation domain.
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• Managing Marketing Funnel with Marketing Automation
  Technology enhancements has helped in the continued adoption of social media and mobile computing into the business environment.The continued use of digital communications brings businesses face-to-face with the challenges of changing basic strategic paradigms including shifting from individual customers to customer networks.This further demands for updating of the marketing models used over the years.
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• Map Content to Different Buying Stages
  LeadFormix tells you how to map content to different buying stages. Learn what works for the awareness stage, interest stage and evaluation stage.
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• Map Content to Different Buying Stages
  LeadFormix tells you how to map content to different buying stages. Learn what works for the awareness stage, interest stage and evaluation stage.
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• Marcom Fatigue: Should Marketers Worry?
  Our profession is beginning to see signs of marcom fatigue. Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. We may have hit a marketing plateau due to the overload.
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• Old CMOs, New CMOs and Broken Marketing Organizations
  Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, and Marketing Week fueled our discussion of this complex set of issues.
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• Overcoming Challenges In Social Media Marketing
  According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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• Overcoming Challenges In Social Media Marketing
  According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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• Professional Lead Nurturing Solutions
  For any business to succeed, it is imperative for the sales and marketing teams to work together cohesively. Leads are very important as they are the potential customers who when nurtured right, can be converted into a sale.
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• Sales Forecast – Martoons
  http://www.leadformix.com/blog/2012/08/sales-forecast/
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• Social Advertising: 3 Channels Marketers Must Consider
  A recent survey by CMO states that B2B companies currently allocate 8.4% of their overall marketing budget to social media (expected to increase to 11.5% in the next 12 months). Among the various social media channels available, which ones should you consider for advertising?
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• Social Media Advertising: Is It Worth It?
  B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results.
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