• Demand generation
  In simple terms, demand generation is the gradual evolvement of the conventional lead generation and is an essential subset of inbound marketing strategies. Unlike the conventional programs, that throw any lead over the wall to sales, it is all about prioritizing and qualifying prospects, nurturing a stable crop of qualified leads that wants to engage with sales, in line marketing with sales and evaluating and optimizing the results over a span of time.
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• Demand Generation Predictions for 2,014
  It seems that every year demand generation changes dramatically. So the question has to be asked – what will 2014 hold for demand generation?
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Strategy
  Demand generation involves all processes right from initial prospecting to delivery of sales qualified leads to the sales team.
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• Demand Generation Vs Lead Generation
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words?
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• Demand Generation Vs Lead Generation
  Demand generation versus lead generation. Do we have to pitch one against the other? At the end of the day both work to help sales increase revenues. Why not
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• Demand Generation Vs Lead Generation: Tell Them Apart
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again.
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• Designing for Mobile? 15 Tips to Consider
  Mobile usage is growing rapidly with more people viewing content on the move, on a screen just a few inches wide. As much as 44% of emails are opened on mobile devices, says a recent study by Experian Marketing Services. It’s time to consider mobile friendly content in your emails and landing pages.
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• Do B2B Marketers Need Big Data?
  Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less than 8% of
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• Do You Have a Lead Generation Objective?
  If you don’t, make time to frame one today. The most common priorities for lead generation include: increasing ROI, optimizing the funnel and greater audience insight, says a 2012 MarketingSherpa survey. Use these as pointers when you develop an objective. Apart from a top-level goal, your objective should also contain definition of a lead, a quantifiable target for leads, budget, channel mix and measurement.
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• Do's and Don’ts of Lead Generation
  LeadFormix has come up with a compilation of practical do’s and don’ts of lead generation. This guide will help to keep your lead generation effort on the right track and eventually produce the desired effect of higher revenue generation as well.
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• Do's and Don’ts of Lead Generation
  LeadFormix has come up with a compilation of practical do’s and don’ts of lead generation. This guide will help to keep your lead generation effort on the right track and eventually produce the desired effect of higher revenue generation as well.
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• Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?
  Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination of work-at-home employees by June.The media was rife with predictable backlash, stout rationalizations and the usual humorous sarcasm about remote workers.
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• Don’t Know Who Your Website Visitors Are?
  Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw.
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• Don’t Let Early-Stage Pipeline Opportunities Languish
  Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort.
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• Don’t Let Sales Fly Solo
  If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform.
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• Down and Out
  With social media networking gaining prominence, social media ranking is imeprative for companies.Know better what your ranks are and what does it actually indicate with Lead Formix's innovative marketing automation platform.
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• Dreamforce 2012 – Martoons
  I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in?
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• Drip campaigning - An effective way to keep in touch with prospects
  Using the Drip Campaign solution from LeadFormix, you can identify where recipients are in the sales cycle, and place them in different stages of lead nurturing.
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