• Understanding your buyers’ logic to improve your close rate
  Marketing in this day and age is more of a science than an art. With the massive amounts of data available to them, marketers are well on their way to becoming data scientists. The key is using this data to make the right decisions when it comes to developing and nurturing leads.
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• Unique Visitor Intent Inference technology empowers marketing teams
  LeadFormix is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify and create sales opportunities by measuring visitor intent. It provides unmatched actionable intelligence to qualify an opportunity accurately and provides a scalable solution for targeted response using a state of the art data mining engine.
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• Upcoming Webinar - Best Practices in Marketing Validation
  In this Webinar, learn a simple but effective framework that will help you to systematically determine what your market truly needs and wants. The process is designed to move at the speed of business and to cost-effectively get to a go/no-go decision quickly and with a high degree of confidence.
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• Upcoming Webinar - Engage with your Leads in a Snap using LeadFormix and SnapEngage
  LeadFormix-SnapEngage Integration leverages on the power of lead analytics derived from LeadFormix and the live chat capability offered by SnapEngage so companies can have an informed chat with their leads!Check webinar by Chris Viéville on Engage with your Leads in a Snap using LeadFormix an SnapEngage November 09, 2011 11:00 AM PDT
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• Upcoming Webinar - Where/How do we lose our leads?
  In this webinar, learn why your current lead nurture/scoring/sales approach is giving you such a low close rate. And hear Sharon Drew Morgen discuss who is a lead, who to follow and who to delete, where leads go when they don't buy, how the sales model keeps leads from closing, how to approach a lead so you can influence a buying decision.
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• Upcoming Webinar-5 Keys to Using Content for Effective Lead Generation
  This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with. So join Kim Gusta on September 22 11:00 AM PDT.
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• Upcoming Webinar: Defining your strategy with effective market research
  This webinar will guide you through primary market research techniques that catalog your company’s strengths and weaknesses in a competitive environment. So join, Joe Leider on Wednesday November 16, 2011 at 11.00 am PDT for better knowledge on effective market research.
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• Upcoming Webinar: Help, I can’t get anyone on the phone!
  If you ask a B2B sales rep, “What is your biggest challenge? Watch Steve Richard of Vorsight walk you through real life tips, tactics and techniques that are easy to implement and yield instantaneously better results. He only shows you things that actually work. After this webinar you will get more decision makers and influencers on the phone and sell more.
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• Upcoming Webinar: Using Drip Marketing to Solve B2B Marketers Most Pressing Challenges
  Webinar by Jim Pennypacker/Francis Adanzon on Using Drip Marketing to Solve B2B Marketers Most Pressing Challenges, The main goal is to get the prospect to give you permission to deliver content to them via email, webinar, video, social media channels or any other way people like to receive information. So join webinar on Thusday 27 October 11.00 AM PDT
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• Use SEO Data to Fully Exploit Marketing Automation
  When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical.
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• Want to know the "buzz"?
  Want to know the "buzz" that your company is generating, but not sure how to go about it? Use LeadFormix's advanced marketing automation platform to navigate your way.
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• Warm Cold Leads with an Automated Lead Nurturing Program
  In today’s competitive business environment, enterprises cannot survive with a stagnant client list. There is the need to expand the list with new clients and customers, if the enterprises aspire for business growth.
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• Ways for Successful Lead Generation Programs
  The significance of business of having ongoing leads cannot be overstated. Every business, irrespective of its success will eventually lose consumers.This can take place as consumers move away to other brands as different market players venture into the market with improved products.
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• Webinar on How to Turn More of Your Web Traffic Into Qualified Sales Leads
  LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today, that it would be hosting a webinar on - How to Turn More of Your Web Traffic Into Qualified Sales Leads.
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• Webinar on The Informed Buyer – The Challenge for Today’s Sales Leaders
  B2B buying processes have dramatically changed in recent years. Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders. This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders.
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• Webinar-Transforming the New Corporate Perimeter
  Join us for this webinar on Transforming the New Corporate Perimeter Thursday, April 24, 2014 | 10:00 AM PDT
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• Webinars- A Best Practice Guide
  B2B marketers rate webinars as one of the top lead generating tools right up there with email newsletters, white papers and thought leadership articles, according to the 2012 MarketingSherpa Lead Generation Benchmark Survey.
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• What Cloud Computing Means for a Marketer
  Cloud computing is a very trendy term nowadays in the marketing world. It’s useful to review the definition of the term and to understand its significance for our profession.Although cloud computing broadly encompasses many types of services delivered from the Internet, I’m only discussing those that automate business functions in an immediate and scalable manner. All the other good services we often hear about (e.g., infrastructure as a service, platform as a service) are useful but not relevant in this context.
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• What Do You Track in Lead Generation?
  If you still measure only the number of leads you generate from your lead generation efforts, you’ve been left behind. Measure lead quality, number of sales accepted leads, number of sales rejected leads and more. We give you a list of basic and advanced parameters you must measure to get your house in order.
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• What does Big Data mean for marketing?
  Generating useful information from raw data has been a challenge from the first days of business computing. The evolution of more and better sources of data over the decades has been a two-edged sword: As the diversity and quantity of data increased, the challenge of linking and correlating raw facts to distill new learnings grew exponentially. Marketing often had a voracious appetite for anything these initiatives could yield.
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