- Autoresponder – Martoons
Never miss out on responding to incoming mails. Set up default auto-responder emails, a truly effective tool for offline management of business communication, to go out whenever a visitor fills a form, to every email inquiry by a prospect, existing customer or partner in real time.
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- B2B Marketing Automation Short Takes
Take your digital marketing to the next level. Read ‘Short Takes’ on various aspects of digital marketing to generate more qualified leads, increase revenue and profitability.
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- Bank on the Best Mobile Web Design Company
Digital marketing is quickly expanding, and the success of your business depends on how you optimize your website. There are several web designing companies around, but when you want to propel your business forward, you need to bank on the right company with trusted professionals in the Irvine SEO industry.
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- Barriers to Purchase; How Understanding the Customer Journey Can Help
As a researcher, it’s always a bit surreal to see yourself though a researcher’s eyes. It’s not something that happens very often; I’m usually too busy focusing on what others are doing rather than how I fit into the picture, particularly from a market research perspective.
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- Barriers to Purchase; How Understanding the Customer Journey Can Help
As a researcher, it’s always a bit surreal to see yourself though a researcher’s eyes. It’s not something that happens very often; I’m usually too busy focusing on what others are doing rather than how I fit into the picture, particularly from a market research perspective.
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- Belgian Government Plans to Increase the VAT Rate
After May’s general elections, the Belgian government plans to increase the standard Value Added Tax (VAT) rate to 22%.
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- Brazil Makes New Changes to Social Security Contribution
New changes to the social security contribution for Brazilian employers may take effect from August 1, 2012, subject to Congress' approval.
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- Business Clarity via Analytics
That’s the tagline for the company Raj Pai and I launched last week (claritics). It’s been touted as a grand vision for many businesses using multiple technologies ever since the internet promised to democratize information sharing and usage since the mid-1990s.
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- Can Digital Marketing & Conventional Marketing Co-Exist?
Yes! In fact, they MUST co-exist. The plain truth is this: You’d have a very difficult time pulling them apart.
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- Chile Releases Ceilings for 2014 Social Security Contributions
Chilean Taxation Office increased the limits related to social security contributions and employment tax withholding, reports Nair & Co.
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- Claritics Launches Limited Beta Program for the Claritics Social Intelligence Suite
Today marks an important milestone for Claritics. After many months of development and testing, we have rolled out the beta version of our Social Intelligence Suite for application developers.
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- Claritics Launches New Analytics Tools for Social and Mobile App Developers
Claritics (www.claritics.com), the leading User Intelligence solution for social and mobile app developers, today announced the availability of Claritics 2.0, representing a major set of feature upgrades and new analytics tools to help app developers optimize acquisition, engagement and monetization campaigns.
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- Claritics Partners with Roar Engine to Provide Analytics for New Virtual Goods Platform
Claritics, the leading User Intelligence solution for social and mobile app developers, and Roar Engine, the complete, cross-platform social virtual goods platform, announced today a new partnership and product integration to bring improved analytics and user behavior insights to social game developers.
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- Claritics Releases Analytics Plugin for Unity
At the Game Developers Conference today in San Francisco, Claritics (www.claritics.com), the leading User Intelligence solution for social and mobile app developers, announced the availability of its analytics plugin for Unity developers.
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- Create Business Opportunities with Social Commerce Platforms
social media, defined by Andreas Kaplan and Michael Haenlein (in their article - Users of the world, unite! The challenges and opportunities of social media, Business Horizons) as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”, has come a long way. From being a mere information-sharing tool, social media and social networking sites are now an opportunity for businesses to connect with their customers and create new revenue models.
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- Customer Commitment is NOT Loyalty
Loyalty and commitment have been two words used synonymously in marketing for quite some time. As a marketer myself, I’ve always been prone to use the word loyalty. In fact, I’d venture to say that most of you reading this probably don’t often hear of or think of building “customer commitment” instead of “loyalty”. As I’ve continued to delve deeper into learning about methods for enhancing the customer experience (something I’m frequently tied into as part of the Social Intelligence team), my perspective has started to change.
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- Defining and Practicing Customer Experience Management in a Consumer-Powered Market
People today have high customer experience expectations. I’ve been traveling this week and yesterday arrived in Amsterdam after spending time in the UK. I’m staying at the Albus in the middle of city center.
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- Demand Generation Vs Lead Generation
Demand generation versus lead generation. Do we have to pitch one against the other? At the end of the day both work to help sales increase revenues. Why not
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- Do B2B Brands Really Need to Go Mobile?
In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.
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- Do B2B Marketers Need Big Data?
Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less than 8% of
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