• Relating Marketing Funnel with Lead Generation Software
  In wake of the global economic scenario, some business enterprises with its tightened marketing budgets tend to push in as much as they can of their exchequer into lead generation.
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• Sales Lead Scoring System
  LeadFormix’s lead scoring system helps marketing determine which leads need to be fast-tracked to sales and which ones need to be nurtured so they can be educated about your company’s solution and become ready to buy.
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• SMBs vs. Large Enterprises: Differences in Demand Generation
  Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big (or relatively big) enterprises. Deal sizes, profitability, street credibility and industry prestige drive that behaviour.
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• Suspects, Prospects, Leads & Opportunities: Tell Them Apart
  Do you have universal definitions across your organization for what makes a suspect, a prospect, a lead and an opportunity? Everyone in marketing and sales should know the exact tipping point at which a suspect transforms into a prospect, a prospect progresses into a lead and a lead turns into an opportunity.
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• The Rise of A New B2B Marketing Funnel
  Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation.
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• Top 4 Benefits of Using Marketing Automation for Content Marketing
  Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer into a customer, by sharing relevant content.
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• Top 4 Benefits of Using Marketing Automation for Content Marketing
  Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer into a customer, by sharing relevant content.
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• Use SEO Data to Fully Exploit Marketing Automation
  When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical.
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• What Are Your Favorite Marketing Automation Features?
  A recent survey by Software Advice showed the most popular marketing automation features were: Lead nurturing Reporting/analytics Lead
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• What to look for in your Marketing Automation Software
  Generating quality leads and managing demand generation campaigns in today’s competitive business environment can be complex and demanding. Businesses need adopt marketing automation solutions in order to streamline marketing and sales functions.
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• When to Push Leads Into CRM
  Ideally leads should be pushed into CRM when they are ripe and ready for sales to take them forward. These leads are interested in you, have a need and know that you can offer a solution.
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• Why Lead Nurturing is Like Dating
  Listening to her friend talk about a date she went on got Nichole thinking that nurturing prospects is a lot like dating. In this week’s episode of the Demand Diva Digest, Nichole shares five helpful tips to take your relationship with your prospects to the next level.
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• Why Lead Scoring Is My O2?
  I can’t survive one day without lead scoring, but a large section of B2B marketers still live in the Stone Age and refuse to take to lead scoring.
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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