• What Do You Track in Lead Generation?
  If you still measure only the number of leads you generate from your lead generation efforts, you’ve been left behind. Measure lead quality, number of sales accepted leads, number of sales rejected leads and more. We give you a list of basic and advanced parameters you must measure to get your house in order.
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• What does Big Data mean for marketing?
  Generating useful information from raw data has been a challenge from the first days of business computing. The evolution of more and better sources of data over the decades has been a two-edged sword: As the diversity and quantity of data increased, the challenge of linking and correlating raw facts to distill new learnings grew exponentially. Marketing often had a voracious appetite for anything these initiatives could yield.
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• What lead and demand generation leaders can learn from the NFL
  We read a fascinating breakdown this week by a writer for the Wall Street Journal that highlighted the unique and individual strategies and tactics of each NFL Team before the season kicks off.
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• What to look for in your Marketing Automation Software
  Generating quality leads and managing demand generation campaigns in today’s competitive business environment can be complex and demanding. Businesses need adopt marketing automation solutions in order to streamline marketing and sales functions.
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• What’s That Buzz?
  Social Media is the latest buzz word today. Wondering how to understand and tune into it? Lead Formix helps you to know about it with its marketing automation and social media campaigns.
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• When to Push Leads Into CRM
  Ideally leads should be pushed into CRM when they are ripe and ready for sales to take them forward. These leads are interested in you, have a need and know that you can offer a solution.
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• Which Elements of the Marketing Mix Should You Outsource?
  Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it’s outsourced, should be it insourced? A couple of decades ago, these questions didn’t occupy much executive mindshare because the right answers seemed obvious.
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• White Paper on ‘Email Campaign Best Practices’
  LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, “Email Campaign Best Practices”.
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• Whitepaper Sales Lead Quality
  Please complete the following registration form to receive a copy of our new Sales Lead Quality whitepaper.
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• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate andincrease revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns.Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
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• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate and increase revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns. Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
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• Why Lead Nurturing is Like Dating
  Listening to her friend talk about a date she went on got Nichole thinking that nurturing prospects is a lot like dating. In this week’s episode of the Demand Diva Digest, Nichole shares five helpful tips to take your relationship with your prospects to the next level.
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• Why Lead Scoring Is My O2?
  I can’t survive one day without lead scoring, but a large section of B2B marketers still live in the Stone Age and refuse to take to lead scoring.
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• Why Marketers Need Iron Man’s Suit
  In this week’s episode of the Demand Diva Digest Nichole tells you why Iron Man is her favorite super hero. If you ask her, all marketers need Iron Man’s suit. Want to know why? See the video.
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• Why Marketing Automation Services are Imperative to B2B Marketers
  Today many new marketing automation services are available in the market for B2B marketers to target the right prospects. By automating the lead generation process B2B marketers can build a pipeline of qualified leads. Today, there are many lead generation services that enable marketers to track visitor intent in real time thereby shortening sales cycle & boosting sales revenue. Let us see how these services aid B2B marketers.
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• Why Most Email Campaigns Fail?
  Do your email campaigns face poor open and click through rates? Join Eric Rabinowitz, email marketing guru, author and Managing Partner at Nurture Marketing, LLC, in a 60-minute webinar on October 17, at 11:00am PDT.
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• Why Should Brands Invest In Marketing Automation Software?
  Local marketing automation helps national brands to make use of data and automation to implement on behalf of their local affiliates utilizing zone-specific content to
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• Why Should Companies Invest In Lead Generation Solutions?
  One of the most common challenges of B2B marketing is to understand the basics and importance of lead generation and nurturing.Starting with the ways to generate inquiries through challenging follow-up and hand-off by the sales team,and the ways to evaluate the outcome,this field witnesses much wasted capital, missed opportunities and other downright errors that any other domain in business-to-business marketing and sales.
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• Why Should Companies Invest in Marketing Automation Software?
  In today’s competitive market scenario, marketing automation has successfully made its way to the average marketer’s domain. Regardless it being in the form of sales platforms or tools for e-mail marketing, marketing automation has become an inseparable aspect of the modern day business landscape.
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• Why should you use Linkedin for B2B Lead Generation?
  Presence on social networking sites like LinkedIn, Facebook and Twitter is a significant part of this effort. In June 2010, LeadFormix published a report on – HOW EFFECTIVE IS SOCIAL MEDIA FOR B2B LEAD GENERATION? – where we found that, of all the social networking sites, LinkedIn was the most effective in sending leads or enterprise visitors to B2B company websites. In this report LeadFormix has tried to analyze further the referral traffic, especially the enterprise visitors (leads) coming in from LinkedIn to B2B sites.
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