• Why You Need a Dedicated Lead Qualification Team?
  61% of companies still don’t have a lead qualification team, says the MarketingSherpa 2012 B2B Marketing Benchmark Report. These companies pass leads from marketing to sales without lead qualification.
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• Will Your New CIO be a CMO?
  We are witnessing an interesting shift of power and prominence within corporations. Marketing is the new heavyweight in the room because its role in revenue growth is today more important than at any time in the past. For example, digital marketing drives the lion’s share of growth across many industries.
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• Win Big in Vegas at C3
  LeadFormix tells you how to win big in Vegas at C3. Our Demand Diva Nichole tells you how to improve lead generation, increase form fills and better align marketing with sales.
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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