- Demand Generation Vs Lead Generation: Tell Them Apart
Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again.
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- Designing for Mobile? 15 Tips to Consider
Mobile usage is growing rapidly with more people viewing content on the move, on a screen just a few inches wide. As much as 44% of emails are opened on mobile devices, says a recent study by Experian Marketing Services. It’s time to consider mobile friendly content in your emails and landing pages.
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- Do You Have a Lead Generation Objective?
If you don’t, make time to frame one today. The most common priorities for lead generation include: increasing ROI, optimizing the funnel and greater audience insight, says a 2012 MarketingSherpa survey. Use these as pointers when you develop an objective. Apart from a top-level goal, your objective should also contain definition of a lead, a quantifiable target for leads, budget, channel mix and measurement.
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- Do's and Don’ts of Lead Generation
LeadFormix has come up with a compilation of practical do’s and don’ts of lead generation. This guide will help to keep your lead generation effort on the right track and eventually produce the desired effect of higher revenue generation as well.
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- Do's and Don’ts of Lead Generation
LeadFormix has come up with a compilation of practical do’s and don’ts of lead generation. This guide will help to keep your lead generation effort on the right track and eventually produce the desired effect of higher revenue generation as well.
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- Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?
Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination of work-at-home employees by June.The media was rife with predictable backlash, stout rationalizations and the usual humorous sarcasm about remote workers.
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- Don’t Know Who Your Website Visitors Are?
Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw.
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- Don’t Let Early-Stage Pipeline Opportunities Languish
Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort.
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- Don’t Let Sales Fly Solo
If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform.
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- Down and Out
With social media networking gaining prominence, social media ranking is imeprative for companies.Know better what your ranks are and what does it actually indicate with Lead Formix's innovative marketing automation platform.
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- Dreamforce 2012 – Martoons
I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in?
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- Driving Sales With Effective Lead Generation Solutions
Lead generation is the most important initiative in the B2B marketer’s responsibilities. The opportunity to improve and refine the volume and quality of leads is a never ending battle.
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- Effective Lead Generation Solutions Ensure Faster Lead Conversion
With intense competition around, there is a need for marketing teams to come up with innovative and effective lead generation strategies to ensure that there is an incessant flow of qualified leads through the sales funnel.
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- Effective Marketing Funnel to Generate New Leads and Customers – Part I
This is a two-part article that looks at traditional and modern ways of enticing prospects. In the first part of this article, we will look at the term marketing funnel and the different marketing funnels used by marketers to entice prospects.
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- Effective Teleprospecting
With today's importance on revenue production and sales enablement, many marketers need to consider the best use of salespeople's time. It makes sense to find ways to help your sales channels be productive.
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- Effective Teleprospecting for Productive Sales Channels
With today's importance on revenue production and sales enablement, many marketers need to consider the best use of salespeople's time. It makes sense to find ways to help your sales channels be productive.
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- Effectively Track & Convert Leads With the Right Lead Generation Solution
Although lead generation is a top priority, the latest research indicates that about 74 percent of marketers admit that finding high quality leads represents a major challenge. Most prospective leads originate in a variety of different ways, and there are sometimes loose structures that make it difficult to manage all those leads.
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- Effectively Track & Convert Leads With the Right Lead Generation Solution
Although lead generation is a top priority, the latest research indicates that about 74 percent of marketers admit that finding high quality leads represents a major challenge. Most prospective leads originate in a variety of different ways, and there are sometimes loose structures that make it difficult to manage all those leads.
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- Email Marketing: 5 Predictions for 2014
Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead, the size of the email market continues to grow and email open rates increase year over year. Email still remains the cornerstone of all business communication.
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- Enhance Lead Generation with the LeadFormix Advantage
Improve online conversions with lead generation services from LeadFormix. It automates the pre-sales process by providing lead information that enables sales teams to connect with qualified prospects using tools that integrate easily into your existing CRM solutions.
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