• Why are Emails Getting Bulked?
  Emails are meant to land in the inbox. But if they are routing to the spam or junk folder instead, that’s called bulking.
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• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate andincrease revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns.Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
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• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate and increase revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns. Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
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• Why Lead Nurturing is Like Dating
  Listening to her friend talk about a date she went on got Nichole thinking that nurturing prospects is a lot like dating. In this week’s episode of the Demand Diva Digest, Nichole shares five helpful tips to take your relationship with your prospects to the next level.
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• Why Lead Scoring Is My O2?
  I can’t survive one day without lead scoring, but a large section of B2B marketers still live in the Stone Age and refuse to take to lead scoring.
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• Why Marketers Need Iron Man’s Suit
  In this week’s episode of the Demand Diva Digest Nichole tells you why Iron Man is her favorite super hero. If you ask her, all marketers need Iron Man’s suit. Want to know why? See the video.
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• Why Marketing Automation Services are Imperative to B2B Marketers
  Today many new marketing automation services are available in the market for B2B marketers to target the right prospects. By automating the lead generation process B2B marketers can build a pipeline of qualified leads. Today, there are many lead generation services that enable marketers to track visitor intent in real time thereby shortening sales cycle & boosting sales revenue. Let us see how these services aid B2B marketers.
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• Why Most Email Campaigns Fail?
  Do your email campaigns face poor open and click through rates? Join Eric Rabinowitz, email marketing guru, author and Managing Partner at Nurture Marketing, LLC, in a 60-minute webinar on October 17, at 11:00am PDT.
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• Why Should Brands Invest In Marketing Automation Software?
  Local marketing automation helps national brands to make use of data and automation to implement on behalf of their local affiliates utilizing zone-specific content to
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• Why Should Companies Invest In Lead Generation Solutions?
  One of the most common challenges of B2B marketing is to understand the basics and importance of lead generation and nurturing.Starting with the ways to generate inquiries through challenging follow-up and hand-off by the sales team,and the ways to evaluate the outcome,this field witnesses much wasted capital, missed opportunities and other downright errors that any other domain in business-to-business marketing and sales.
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• Why Should Companies Invest in Marketing Automation Software?
  In today’s competitive market scenario, marketing automation has successfully made its way to the average marketer’s domain. Regardless it being in the form of sales platforms or tools for e-mail marketing, marketing automation has become an inseparable aspect of the modern day business landscape.
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• Why should you use Linkedin for B2B Lead Generation?
  Presence on social networking sites like LinkedIn, Facebook and Twitter is a significant part of this effort. In June 2010, LeadFormix published a report on – HOW EFFECTIVE IS SOCIAL MEDIA FOR B2B LEAD GENERATION? – where we found that, of all the social networking sites, LinkedIn was the most effective in sending leads or enterprise visitors to B2B company websites. In this report LeadFormix has tried to analyze further the referral traffic, especially the enterprise visitors (leads) coming in from LinkedIn to B2B sites.
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• Why You Need a Dedicated Lead Qualification Team?
  61% of companies still don’t have a lead qualification team, says the MarketingSherpa 2012 B2B Marketing Benchmark Report. These companies pass leads from marketing to sales without lead qualification.
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• Will Your New CIO be a CMO?
  We are witnessing an interesting shift of power and prominence within corporations. Marketing is the new heavyweight in the room because its role in revenue growth is today more important than at any time in the past. For example, digital marketing drives the lion’s share of growth across many industries.
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• Win Big in Vegas at C3
  LeadFormix tells you how to win big in Vegas at C3. Our Demand Diva Nichole tells you how to improve lead generation, increase form fills and better align marketing with sales.
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• Your 2013 Marketing Budget Has Been Slashed – What’s Plan B?
  Although the economy is clearly improving, many SMBs continue to struggle and are compelled to slash costs across the board.Marketing is frequently a favorite target, particularly if you can’t show, in concrete terms,convincing ROI numbers in the C-suite.As well, it helps a lot if the sales folks are standing at the barricades to defend your expenditures.When they talk, people listen.
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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