• Upcoming Webinar - 10 Ways to Screw-Up Your Social Media Marketing
  This webinar will give you insight into what can (and will!) go wrong when companies don’t manage the factors that can turn social media campaigns into viral “fails”. You’ll learn how to mitigate risk without diluting creativity and how corporate culture, customer perspective and competition can all inform success.
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• US Election home-straight leads to online chatter ‘Closer to Home
  As America makes a collective decision on which Candidate they want to lead their country, we can see from the social data in the final week of campaigning has really narrowed in on subject matter and conversation has come ‘Closer to Home’. Perhaps, not all that surprising given the domestic focus of the aftermath of ‘Superstorm sandy’ but ‘Foreign Policy’ lost awareness across all eight of our focal Swing States and an 18.4% drop in share of voice overall. ‘Jobs /Economy’ is the most discussed issue of the week with an increase of 9.7% on the previous week.
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• Using Social Media to Enhance Trade Shows and Conferences
  Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline.
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• Visual Analysis of Social Media Data
  This video demonstrates a prototype system for visual-interactive analysis of large georeferenced microblog datasets, describing the design of the system and detailing its application to the VAST 2011 Challenge dataset. The dataset models an epidemic outbreak in a fictitious metropolitan area. The video shows how the system can detect the epidemic and analyze its development over time. For moreVisit Computer: http://www.computer.org/computer.
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• Warm Cold Leads with an Automated Lead Nurturing Program
  In today’s competitive business environment, enterprises cannot survive with a stagnant client list. There is the need to expand the list with new clients and customers, if the enterprises aspire for business growth.
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• We are not dreaming of a Whitepaper Christmas
  We can understand if you are feeling all ‘End of Year’ listed out or have had your fill of Social Media platform Christmas carol parodies, so let’s keep this brief and Festive. This year has been very exciting for us here within the SDL Social Intelligence Division. We have had the opportunity to extend our premium social media monitoring tool offering to Small and Medium Businesses with a price point we know you have been taking advantage of in recent months, to enable you to deliver solid social measurement and insights for your business.
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• We are not dreaming of a Whitepaper Christmas
  We can understand if you are feeling all ‘End of Year’ listed out or have had your fill of Social Media platform Christmas carol parodies, so let’s keep this brief and Festive. This year has been very exciting for us here within the SDL Social Intelligence Division. We have had the opportunity to extend our premium social media monitoring tool offering to Small and Medium Businesses with a price point we know you have been taking advantage of in recent months, to enable you to deliver solid social measurement and insights for your business.
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• Web Crossing
  Web Crossing helps companies strengthen brands and build relationships. Web Crossing is the innovative leader in Internet collaboration solutions used by online communities and project teams.
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• Webinars- A Best Practice Guide
  B2B marketers rate webinars as one of the top lead generating tools right up there with email newsletters, white papers and thought leadership articles, according to the 2012 MarketingSherpa Lead Generation Benchmark Survey.
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• What Recession? The Customer Never Left!
  Marketers worrying about the recession should stop worrying about lost spending. The consumer dollar has not disappeared and it still exists. The current recession has primarily been caused by cutbacks in business spending.
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• What’s That Buzz?
  Social Media is the latest buzz word today. Wondering how to understand and tune into it? Lead Formix helps you to know about it with its marketing automation and social media campaigns.
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• Which Elements of the Marketing Mix Should You Outsource?
  Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it’s outsourced, should be it insourced? A couple of decades ago, these questions didn’t occupy much executive mindshare because the right answers seemed obvious.
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• Which Social Channels are Effective for B2B Advertising?
  Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.
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• Why don’t all Translators use Social Media?
  While I was at a Social Media training session here at SDL few weeks ago, listening to creative ideas on how to apply social media across various business units within SDL, I was wondering: Are translators using social media to grow their business?
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• Why Should Brands Invest In Marketing Automation Software?
  Local marketing automation helps national brands to make use of data and automation to implement on behalf of their local affiliates utilizing zone-specific content to
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• Why Social Media Changes Analytics
  Since the beginning of the internet, businesses have measured web clicks and page views to understand customer and visitor behavior. These approaches are typically done using free applications like Google Analytics or commercial tools like Omniture, Coremetrics, WebTrends, etc.
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