• How Do You Want Your Big Data?
  Amid all the crazy fuss over big data LeadFormix has a tongue-in-cheek take on it. We ask you how you want your big data.
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• How Often Should You Reach Out to a Lead?
  Marketing teaches us that it takes at least seven touches to convert a cold lead into a sale. This means you need to engage with your form fills and offline suspects time and again to get them interested in your product, convince them of its efficacy and go for the sale.
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• How Should You Calculate ROI?
  Marketing is increasingly metrics-driven. This has been a terrific evolution for our profession because it enables us to sit at the C-suite table with equal legitimacy and credibility, not to mention the fact that we operate far more efficiently than before. Enterprise executives love anything that demonstrates achievement in concrete terms. But the discussion of which metrics to use, how to define them and when to use them is far from finished.
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• How to Attack the Middle of the Funnel
  So the top of your funnel is brimming with new leads.You want to convert as many of them as is possible.In this post let’s talk about how to create excitement so a large section of them migrate to the middle of the funnel.This is the second in a series of three funnel-oriented posts from The Demand Architect Blog.
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• How to Ensure Your Website Gets a Steady Stream of Traffic
  Your website is one of your strongest marketing tools. Ensuring a steady stream of traffic to your website will earn you invaluable mileage. As the traffic flows, you will inch higher on search engine lists, get quality leads, improve your brand image and build valuable relationships.
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• How to Fill the Top of the Funnel
  Now that you know how to plan for lead requirement, let’s go out and get those leads.This is the first in a series of three posts,wherein I will focus on how to fill the top,middle and bottom of the marketing funnel.In this post I’ll explore the various channels you can use to generate leads for the top of the funnel.
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• How to Handle the Bottom of the Funnel
  Only a small section of leads will move from the middle of the funnel to the bottom. The bottom of the funnel is narrow but it is the most important part, as this is where people convert.
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• How to Make a Smashing B2B Content Marketing Plan
  LeadFormix takes you through every step of how to make a smashing B2B content marketing plan. In this document you will find how to do content planning, content creation, distribution, promotion and tracking of content.
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• How to Make a Smashing B2B Content Marketing Plan
  LeadFormix takes you through every step of how to make a smashing B2B content marketing plan.In this document you will find how to do content planning, content creation, distribution, promotion and tracking of content.
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• How to Raise a Future Demand Generation Professional
  There is a dearth of qualified professionals available to fill increasing numbers of demand generation openings in all types of businesses.Not everyone is suited to the rigors of the profession–it takes a personality with specific traits and a skill set that isn’t necessarily like that of a garden-variety marketer.The shortage of capable individuals will continue to grow unless our industry takes serious steps to stem the problem.
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• http://www.leadformix.com/short-takes/lead-generation-step-on-the-gas.html
  http://www.leadformix.com/short-takes/lead-generation-step-on-the-gas.html
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• Importance of Effective Lead Management Software
  In today’s competitive business environment, enterprises need to attract new customers to stay ahead of the competition. However, trying to reach new customers is not an easy task since not every lead turn into a winnable opportunity and not every opportunity turn into a sale.
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• Importance of Lead Nurturing Programs
  Any enterprise that has invested in demand generation, knows for a fact that how expensive, challenging and time-intensive it becomes to leverage from every lead. Most organizations end up doing a good job at lead generation, i.e. attracting the prospects to the web site or tradeshow booth and many more.
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• Importance of Marketing Automation in B2B Marketing
  With the coming of the New Year, 2013 there are myriad opportunities for companies to revamp their sales and marketing strategies.2013 so far has witnessed new trends in B2B marketing and lead generation.However, amidst everything it is essential to keep up with the trends, especially with regards to marketing services.
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• Importance of Marketing Automation Software
  Most brands and enterprises are looking out for ways to garner personal attention. The promise that marketing automation fulfills always helps you to trigger the messages depending on the visitor’s response on your website.
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• Importance of Social Media Campaigns in Lead Generation
  Making the world more transparent and interconnected, Social media is tremendously alluring for B-to-B marketers. Companies now realize that social media is a great place to attract new customers and it is therefore important to run a campaign that gives you a valuable Return On Investment (ROI).
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• Importance To Marketing Automation In Business Development
  The world today is all new and evolving, especially for the B2B marketers. There are higher demands that are being placed on the sales teams and senior management, new marketing strategies and communication channels making their way.
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• Improve Conversion Rates with an Automated Lead Nurturing Program
  Lead nurturing aims to build a long-term relationship between the marketer and the prospect through every step of the sales cycle.
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• Improve Conversion Rates with Automated Lead Nurturing Program
  Wikipedia defines lead management as “methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques.”
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• Improve Sales Conversions with Effective Lead Nurturing Program
  In today’s competitive B2B environment, investing in a lead nurturing program makes sense. What happens when sales lose interest in a lead or when marketing does not follow up with the lead, under the impression that the lead was handed over to sales.
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