• Maximize Sales with Lead Generation Software
  In today’s world where the purchasers make use of the web and social media to govern their buying process, enterprise meet potential consumers earlier in the purchasing cycle.
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• Mid-Size Firms and Future of Marketing Automation
  This whitepaper by Raab Associates will help SMB marketers understand the future of the marketing automation industry and how this affects their own system selection.
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• Mid-Size Firms and Future of Marketing Automation
  This whitepaper by Raab Associates will help SMB marketers understand the future of the marketing automation industry and how this affects their own system selection.
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• Mobile Strategy Gone Wild
  Strengthening the bond with your consumer is crucial in today’s competitive era. A mobile strategy at work serves best. Allow LeadFormix’s marketing automation platform to help design the same for you.
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• Mobile Strategy Gone Wild
  Strengthening the bond with your consumer is crucial in today’s competitive era. A mobile strategy at work serves best. Allow LeadFormix’s marketing automation platform to help design the same for you.
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• Moving Beyond the Traditional Marketing Funnel
  The marketing function, according to majority of business executives has been witnessing many changes over the last 10 to 15 years. The conventional communication systems are no longer effective in creating the platform that is conducive to make profitable sales.
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• Need & Scopes for Lead Generation Practices
  One of the most essential elements of business is to continue operating and have ongoing success and profitability along with fresh lead generation. Every business today is requited to a set of new business leads generating in, where the company needs to focus time and attention in order to the engage the potential customers into loyal ones.
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• No Lead Left Behind
  Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads. Marketing managers work hard to ensure an uninterrupted stream of ripe opportunities. But the singular focus on easy-to-close leads might be at the expense of potential opportunities from “cooler” leads that seem inactive or dead.
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• No More Spreadsheets: Get Integrated!
  Attention all marketers, it’s time to be recognized in your organization as the real source of quality sales opportunities for your sales team! If you’ve been sending over spreadsheets, I’m sure you aren’t being recognized appropriately, and the sales team is most likely not your number one advocate.
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• Old CMOs, New CMOs and Broken Marketing Organizations
  Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, and Marketing Week fueled our discussion of this complex set of issues.
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• Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
  This is the second of two posts about CMOs and the challenges they face. In first post, we reviewed our thoughts about how CMOs obtain their jobs; and we posed a question about how to approach that first day in the office. In this post, we’ll try to answer that question, especially in the context of fixing a broken marketing organization.
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• On Demand Product Operational Data
  Glassbeam’s Product Operational Data integrates immediately into your corporate IT environment -- enabling you to be up & running with world class product analytic capabilities without additional programming staff or capital equipment outlay.
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• On The Internet, The Early Bird Catches The Worm!
  You probably first heard this aphorism from your mother when you were five, but it’s been kicking around since at least the 1600’s. When applied to B2B internet marketing tactics, it’s never been truer.
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• Oracle EBS R12 Upgrades: Reducing cost, risk and duration through automation
  Webinar will review options available to EBS customers to move to Release 12 as well as specific benefits achieved through use of automated solutions. Best practices of Oracle customers will be highlighted as well as potential cost savings and reduction in downtime for upgrades.
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• Oracle’s BlueKai Acquisition Addresses Need for Integrated Digital Engagement
  The news: On February 24th, Oracle announced an agreement to acquire BlueKai, a data management platform (DMP) with strength in digital audience targeting. You can read about the acquisition on Oracle’s website here, and Google search will surface many articles covering the news.
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• Overcoming Challenges In Social Media Marketing
  According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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• Overcoming Challenges In Social Media Marketing
  According to CMI, 87% of B2Bs are using social media to engage their existing and prospective customers (Last year this figure was at 74%). The Social Media Examiner says that 58% of marketers who have been using social media for more than 3 years report that it has helped them improve sales.
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• Passing Leads From Marketing to Sales
  LeadFormix tells you what checks to follow while passing leads from marketing to sales.
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• Permabit Lead Qualification Process with LeadFormix
  Permabit saw significant improvement in the lead qualification process with LeadFormix. LeadFormix helped convert website visitors
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• Permabit Lead Qualification Process with LeadFormix
  Permabit, a pioneer and leader in enterprise value tier storage solutions, had great success in driving enterprise visitors to its website through multiple marketing campaigns.
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