• Warm Cold Leads with an Automated Lead Nurturing Program
  In today’s competitive business environment, enterprises cannot survive with a stagnant client list. There is the need to expand the list with new clients and customers, if the enterprises aspire for business growth.
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• What Are Your Favorite Marketing Automation Features?
  A recent survey by Software Advice showed the most popular marketing automation features were: Lead nurturing Reporting/analytics Lead
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• What does Big Data mean for marketing?
  Generating useful information from raw data has been a challenge from the first days of business computing. The evolution of more and better sources of data over the decades has been a two-edged sword: As the diversity and quantity of data increased, the challenge of linking and correlating raw facts to distill new learnings grew exponentially. Marketing often had a voracious appetite for anything these initiatives could yield.
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• What to look for in your Marketing Automation Software
  Generating quality leads and managing demand generation campaigns in today’s competitive business environment can be complex and demanding. Businesses need adopt marketing automation solutions in order to streamline marketing and sales functions.
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• Why Lead Nurturing is Like Dating
  Listening to her friend talk about a date she went on got Nichole thinking that nurturing prospects is a lot like dating. In this week’s episode of the Demand Diva Digest, Nichole shares five helpful tips to take your relationship with your prospects to the next level.
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• Why Lead Scoring Is My O2?
  I can’t survive one day without lead scoring, but a large section of B2B marketers still live in the Stone Age and refuse to take to lead scoring.
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• Why Marketing Automation Services are Imperative to B2B Marketers
  Today many new marketing automation services are available in the market for B2B marketers to target the right prospects. By automating the lead generation process B2B marketers can build a pipeline of qualified leads. Today, there are many lead generation services that enable marketers to track visitor intent in real time thereby shortening sales cycle & boosting sales revenue. Let us see how these services aid B2B marketers.
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• Why Should Companies Invest In Lead Generation Solutions?
  One of the most common challenges of B2B marketing is to understand the basics and importance of lead generation and nurturing.Starting with the ways to generate inquiries through challenging follow-up and hand-off by the sales team,and the ways to evaluate the outcome,this field witnesses much wasted capital, missed opportunities and other downright errors that any other domain in business-to-business marketing and sales.
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• Why You Need a Dedicated Lead Qualification Team?
  61% of companies still don’t have a lead qualification team, says the MarketingSherpa 2012 B2B Marketing Benchmark Report. These companies pass leads from marketing to sales without lead qualification.
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• Will Your New CIO be a CMO?
  We are witnessing an interesting shift of power and prominence within corporations. Marketing is the new heavyweight in the room because its role in revenue growth is today more important than at any time in the past. For example, digital marketing drives the lion’s share of growth across many industries.
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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