• What are Idea Management Systems?
  In today’s highly competitive business environment, innovation provides the much-needed edge to stay at the top.
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• What are the Six Sacred Cows of Customer Experience Management?
  I watched Erik Wahl Graffiti Artist and public speaker yesterday here at the Gartner CRM event. He inspired me to “unthink” my presentation for today… usually my approach to big presentations like this is to keep an air of suspense… but after watching Erik produce three works of art (or is that work of arts) on the spot I thought I should try something new myself.
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• What Cloud Computing Means for a Marketer
  Cloud computing is a very trendy term nowadays in the marketing world. It’s useful to review the definition of the term and to understand its significance for our profession.Although cloud computing broadly encompasses many types of services delivered from the Internet, I’m only discussing those that automate business functions in an immediate and scalable manner. All the other good services we often hear about (e.g., infrastructure as a service, platform as a service) are useful but not relevant in this context.
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• What do Atlassian, Twitter and Beer have in common?
  Nothing really, but did you know that the world record for chugging 1 litter of beer is 1.3 seconds? In the same amount of time, the fastest typist in the world can tweet 140 characters and the fastest developer can file a bug in JIRA… So maybe Atlassian, Twitter and Beer do have a little in common. Doesn’t really matter, but what does is that you come to the SF Bay Atlassian User Group meeting being held at Twitter on Wednesday, November 28.
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• What does Big Data mean for marketing?
  Generating useful information from raw data has been a challenge from the first days of business computing. The evolution of more and better sources of data over the decades has been a two-edged sword: As the diversity and quantity of data increased, the challenge of linking and correlating raw facts to distill new learnings grew exponentially. Marketing often had a voracious appetite for anything these initiatives could yield.
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• What Factors Determine Financial Penalty for a Breach?
  The Health and Human Services’ Office for Civil Rights (OCR) recently reached a settlement demanding $1.5 million and corrective action as penalty in the Blue Cross Blue Shield of Tennessee case. This and the other similar breach cases where heavy penalties were sought, make us wonder ‘what are the determinants of the fine imposed by OCR?’
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• What Fuels Plant Asset Management?
  Plant Asset Management is becoming the need of the hour as the oil and gas industry struggles to manage its physical and information assets.
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• What is FAUT?
  Yesterday we talked about how Big Language is solving the Big Data challenge and SDL’s language platform. I want to dive deeper today and discuss Fully Automated Useful Translation (FAUT) actually is.
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• What is Translation Management?
  Enterprises looking to expand their geographical footprint need to manage and translate huge amounts of content for a multilingual audience. Now, language translation is a cumbersome process as it involves a lot of rewriting, reworking, editing, and reviewing before it can be disseminated among the global audience.
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• What Recession? The Customer Never Left!
  Marketers worrying about the recession should stop worrying about lost spending. The consumer dollar has not disappeared and it still exists. The current recession has primarily been caused by cutbacks in business spending.
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• What to Consider while Banking on the Cloud
  Banks need a cloud delivery model that aligns with business- specific requirements for cost savings, scalability, data integrity, security, & business agility. With the right approach towards cloud computing, banks can enjoy better success.
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• What Your Idea Management System Must Have – Know More
  In today’s competitive business environment, innovation is the primary success factor that provides an enterprise with a sustainable competitive edge.
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• What's the role of language in Global Commerce?
  I am an Italian native living in the UK, and at times I forget how the rest of the world does not all speak English- more importantly what are the consequences of this?
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• When looking for funding, software tools can be helpful
  Even as the economy recovers from the Great Recession of the previous decade, budgets for areas such as campus maintenance or similar operations are often tighter than any manager would like to see.
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• When to Push Leads Into CRM
  Ideally leads should be pushed into CRM when they are ripe and ready for sales to take them forward. These leads are interested in you, have a need and know that you can offer a solution.
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• Which Elements of the Marketing Mix Should You Outsource?
  Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it’s outsourced, should be it insourced? A couple of decades ago, these questions didn’t occupy much executive mindshare because the right answers seemed obvious.
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• Whitepaper on Risk Management
  A Project Risk is an uncertain event or condition that can have a positive or negative impact on the project. It has an effect on at least one project objective where objectives can include Scope, Schedule, Cost, and Quality.
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• Whitepaper: Ten Benefits of Integrated ALM
  Application development organizations spend millions of dollars a year on a multitude of siloed point function tools encompassing requirement management, architecture,coding, build, testing, tracking, release management and more. In Kovair’s whitepaper-Ten Benefits of Integrated ALM- you will find the following ten compelling reasons why an organization must integrate these multiple lifecycle tools for an optimum single repository application development environment.
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• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate andincrease revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns.Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
  in Public bookmarks with automation generation lead management marketing software solutions
• Why Companies Need Marketing Automation
  Marketing automation is known to bring in more qualified leads, raise the engagement rate and increase revenues,while it lowers customer acquisition costs and reduces the time needed to execute marketing campaigns. Marketing automation is growing rapidly in a lackluster economic environment as marketers strive to drive up revenue and contain costs.
  in Public bookmarks with automation generation lead management marketing software solutions

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