• Nurture all the Leads in your Sales Funnel
  B2B companies need to feed, protect, support, encourage, train & educate their prospects. To do all this, nurture all your leads in your sales funnel. It is possible to nurture different leads by offering prospects pertinent information to give your company & your product top of the mind recall value
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• Pros and Cons of Marketing Automation
  When it comes to B2B lead generation, most brands today are finding out new ways to scale personal attention. The great promise offered by marketing automation solutions today has enabled brands to trigger messages depending on a visitor’s plan of action on the website.
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• SEO Tips for B2B Lead Generation
  Search Engine Optimization (SEO) is an inbound marketing technique that helps B2B marketers to be found by prospects, while lead generation means focusing on activities that drive traffic to website. For a website link to be visible to prospective clients, B2B web pages need to be search engine optimized. Here are some important tips.
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• Warm Cold Leads with an Automated Lead Nurturing Program
  In today’s competitive business environment, enterprises cannot survive with a stagnant client list. There is the need to expand the list with new clients and customers, if the enterprises aspire for business growth.
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• Why Marketing Automation Services are Imperative to B2B Marketers
  Today many new marketing automation services are available in the market for B2B marketers to target the right prospects. By automating the lead generation process B2B marketers can build a pipeline of qualified leads. Today, there are many lead generation services that enable marketers to track visitor intent in real time thereby shortening sales cycle & boosting sales revenue. Let us see how these services aid B2B marketers.
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• Will Your New CIO be a CMO?
  We are witnessing an interesting shift of power and prominence within corporations. Marketing is the new heavyweight in the room because its role in revenue growth is today more important than at any time in the past. For example, digital marketing drives the lion’s share of growth across many industries.
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• Your 2013 Marketing Budget Has Been Slashed – What’s Plan B?
  Although the economy is clearly improving, many SMBs continue to struggle and are compelled to slash costs across the board.Marketing is frequently a favorite target, particularly if you can’t show, in concrete terms,convincing ROI numbers in the C-suite.As well, it helps a lot if the sales folks are standing at the barricades to defend your expenditures.When they talk, people listen.
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