• How Your Brand Can Weather the Next Political or Economic Storm - A Sneak Peak at Our New Study
  External events can have huge impacts on the health of a company. Political and economic events are especially worrisome because they raise the level of uncertainty in the economy. Consumers become hesitant to make decisions and commerce slows down. But uncertainty will always be present; the question is how do we mitigate its negative effects as much as possible?
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• Intelligent Marketing - Meeting the Needs of Today’s Empowered Consumers
  We are spending the day at the DataIQNOW! event talking about the value of data for businesses and sharing some of our best practice with data.
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• List Building - Everything You Need to Know
  LeadFormix tells you everything you need to know about list building. We give you tips to grow your list, warn you against pitfalls and tell you what to test.
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• Local Pizza Joint Has This Mom’s Number
  Monday nights are a struggle for me. OK, really every night is a struggle for me. With three active kids, a full-time job and a deep rooted hatred for cooking, I find myself in panic mode around 5:00 p.m. every night wondering what to feed my kids.
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• Making the Best of Your ROI Campaign Report
  Measuring & demonstrating marketing ROI and program effectiveness is of great importance to marketers. DMP's sophisticated reporting and analytics can be effectively translated into actionable intelligence and help to improve your marketing effectiveness and bottom line.
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• Optimizing the Shopper’s Experience for Christmas 2013
  It’s April and retailers everywhere are planning for the 2013 Holiday shopping season. We also realize that you are probably laser-focused on making sure your marketing dollars and efforts are spent on revenue generating activities, i.e. acquiring new customers, developing existing customer and winning back those who have strayed.
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• Our Proven Advice for Marketers to Boost Revenue with Big Data
  We’ve recently published a white paper at Retail TouchPoints, “5 Ways to Boost Marketing Revenue with Big Data” about the ways marketers can use Big Data to focus on the customer and boost revenue. We highlight several real-world case studies to prove the ROI of using Big Data to respond to ever-changing customer behaviors.
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• Recognising & celebrating industry leaders
  Once again, we are excited to announce that Specialty Fashion Group (SFG), one of the largest women’s apparel retailers in Australasia have been successful in going through to nominations at Smart Card Awards Asia 2013.
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• Sales outsourcing
  Today’s competitive business environments find large number of enterprises pouring millions of dollars into marketing to generate leads. Nevertheless, nearly 80% of the leads generated are never converted to sales. Such returns on investment are due to poor lead management.
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• Sales Pipelines: Get the Basics Right
  Your sales pipeline is a visual representation of all your opportunities in different stages of buying. Sales works to move each opportunity from one stage to the other, but many of them will invariably fall off along the way.
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• Sales Pipelines: Get the Basics Right
  Your sales pipeline is a visual representation of all your opportunities in different stages of buying. Sales works to move each opportunity from one stage to the other, but many of them will invariably fall off along the way.
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• SDL Campaign Management & Analytics Names Joe Stanhope CSO
  A big welcome to Joe Stanhope, a former Forrester analyst and industry veteran, to the SDL Campaign Management & Analytics division.
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• Social Media Followers Into Promoters
  Customers who engage with companies over social media spend more money with those companies and demonstrate a deeper emotional commitment. On Facebook alone there are more than 1 billion monthly active users, 680 million mobile users and more than 50 million pages. This type of access to brands has created more demanding customers.
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• Streamline Ideas with Innovative Idea Management Software
  Today's competitive and digitally enabled business environment calls enterprises to invest in world class infrastructure and best of the breed software applications.
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• The Focus on the Customer Journey Earns an Award
  Because we believe in helping businesses create better customer experiences, nothing thrills us more than clients who receive recognition for such efforts. That’s exactly what happened today for Specialty Fashion Group, Australia’s largest women’s apparel group. SFG is being recognized with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Analytics, powered by the SDL Intelligent Marketing Suite.
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• To Boldly Go...Marketers Who Take Risks
  There seems to be a real difference between marketing people who by nature are quite cautious, and those who are prepared to take a risk. Or to put it another way, to boldly go where they or their companies haven’t been before.
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• Viral Campaign – Martoons
  What doesn’t go viral today? LeadFormix viral campaign for lead generation! True or False, Check out our viral martoon Now!
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• We Want You! Apply to Win an SDL CMA Award!
  Each day we learn something new and exciting that our customers are doing out on the front lines. And, we think it’s time that we take a moment and recognize the best-of-the-best with an award.
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• Why are Emails Getting Bulked?
  Emails are meant to land in the inbox. But if they are routing to the spam or junk folder instead, that’s called bulking.
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