• DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing Effectiveness
  Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that DAX Systems, a leading provider of VOIP and CTI telecom equipment, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to optimize its lead generation capabilities and improve the effectiveness of its marketing organization.. The agreement was signed in the first quarter of 2012.
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• Demand Generation Predictions for 2,014
  It seems that every year demand generation changes dramatically. So the question has to be asked – what will 2014 hold for demand generation?
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Professional Handbook
  LeadFormix’s Demand Generation Professional Handbook: a Reference Guide for Today's Marketers is meant to take your marketing to the next level.
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• Demand Generation Strategy
  Demand generation involves all processes right from initial prospecting to delivery of sales qualified leads to the sales team.
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• Demand Generation Vs Lead Generation
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words?
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• Demand Generation Vs Lead Generation: Tell Them Apart
  Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again.
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• Designing for Mobile? 15 Tips to Consider
  Mobile usage is growing rapidly with more people viewing content on the move, on a screen just a few inches wide. As much as 44% of emails are opened on mobile devices, says a recent study by Experian Marketing Services. It’s time to consider mobile friendly content in your emails and landing pages.
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• Do B2B Marketers Need Big Data?
  Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less than 8% of
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• Do You Have a Lead Generation Objective?
  If you don’t, make time to frame one today. The most common priorities for lead generation include: increasing ROI, optimizing the funnel and greater audience insight, says a 2012 MarketingSherpa survey. Use these as pointers when you develop an objective. Apart from a top-level goal, your objective should also contain definition of a lead, a quantifiable target for leads, budget, channel mix and measurement.
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• Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?
  Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination of work-at-home employees by June.The media was rife with predictable backlash, stout rationalizations and the usual humorous sarcasm about remote workers.
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• Does Marketing Automation Hurt or Help Customer Intimacy?
  In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. The decades-long argument about whether or not a given company can only optimize on one or two disciplines at the expense of the others (or one other) is now academic.
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• Don’t Know Who Your Website Visitors Are?
  Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw.
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• Don’t Let Early-Stage Pipeline Opportunities Languish
  Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort.
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• Don’t Let Sales Fly Solo
  If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform.
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• Don’t Neglect Your Subject Line
  The email subject line is one of the most important parts of a successful email campaign. You have personalized your email content, used a well-structured template and are sending the email to a targeted audience (well, segmented). But after all these efforts, what really gets your email opened is the subject line, the first thing that the recipient will notice in the inbox.
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• Down and Out
  With social media networking gaining prominence, social media ranking is imeprative for companies.Know better what your ranks are and what does it actually indicate with Lead Formix's innovative marketing automation platform.
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• Dreamforce 2012 – Martoons
  I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in?
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• Drip campaigning - An effective way to keep in touch with prospects
  Using the Drip Campaign solution from LeadFormix, you can identify where recipients are in the sales cycle, and place them in different stages of lead nurturing.
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• Driving Sales With Effective Lead Generation Solutions
  Lead generation is the most important initiative in the B2B marketer’s responsibilities. The opportunity to improve and refine the volume and quality of leads is a never ending battle.
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