- Solix Achieves 10x Pipeline Growth, Greater Sales and Marketing Teamwork
Solix, a leading database archiving solutions company, had top-notch marketing and sales teams. However, while marketing programs were successful at driving leads to the Solix website, the inside sales team had minimal visibility of online visitor identity, interest, and intent.
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- The Big Love of Big Data
Short of writing a tenuous love poem to social data along the lines of “Roses are Red, Violets are Blue, Social data is Big, Insightful too,” we thought we would go further to prove the case and make something interesting, shareable and cool around the social data of Valentines.
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- The Domino Effect of Sharing Relevant Content
It’s obvious today that American media has and is changing - things are faster, smarter, and spread around the world in moments. The social space, the main distribution venue for this wildfire spread of media, is becoming a more powerful piece of media strategy, influencing everything from traditional ad campaigns to political elections.
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- The Fail Trail: Social Data and Learnings Behind 3 Classic PR #Fails
Small companies have unique benefits over ‘Bigger’ businesses that help them in their online social activities and pursuits. They can be more personal, more exclusive, agile, and adaptable.
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- The Limitations of Traditional KPIs
Setting aside jargon and taking a step back, key performance indicators (or KPIs) were designed to enable organizations to define and measure progress toward predefined objectives. In short, it’s how you measure performance over time.
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- The Motley Fool: Spin-Off to Drive Growth in 2013
Last month VMware (NYSE: VMW) announced its plans to create a new virtual organization called ‘Pivotal Initiative,’ which would entirely focus on Big Data and Cloud Computing solutions.
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- The social organization
"Web 2.0" is now incredibly antiquated, since social media, user generated content and sharing are the new normal. This term-turned-jargon has now evolved into something a lot more sophisticated as business has found ways of harnessing it to engage with customers.
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- Three Ps to Social Intelligence
Everyone’s familiar with the Ps of marketing; well, Social Intelligence has a few Ps of its own that vary from traditional research. The three Ps I’m referring to are: Past, Present and Prognostication. Sure, there are probably others, but let’s look at the ones related to periods of time.
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- Tips for Addressing & Strategizing Against New Market Competition
Whether your company or your competition is launching a new product into the market, there are two things to keep in mind. The first is how to maintain or increase your market share and the second is how to address your competition.
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- To Boldly Go...Marketers Who Take Risks
There seems to be a real difference between marketing people who by nature are quite cautious, and those who are prepared to take a risk. Or to put it another way, to boldly go where they or their companies haven’t been before.
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- Upcoming Customer Intelligence
https://intellizence.com/webinar/customer-intelligence-october-2021/
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- US Election home-straight leads to online chatter ‘Closer to Home
As America makes a collective decision on which Candidate they want to lead their country, we can see from the social data in the final week of campaigning has really narrowed in on subject matter and conversation has come ‘Closer to Home’. Perhaps, not all that surprising given the domestic focus of the aftermath of ‘Superstorm sandy’ but ‘Foreign Policy’ lost awareness across all eight of our focal Swing States and an 18.4% drop in share of voice overall. ‘Jobs /Economy’ is the most discussed issue of the week with an increase of 9.7% on the previous week.
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- Want to Make Six Figures? Consider a BI Graduate Program
As the trove of information collectively known as "big data" continues to grow exponentially, businesses in every industry are increasingly in need of analysts to interpret and make use of it.
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- We are not dreaming of a Whitepaper Christmas
We can understand if you are feeling all ‘End of Year’ listed out or have had your fill of Social Media platform Christmas carol parodies, so let’s keep this brief and Festive. This year has been very exciting for us here within the SDL Social Intelligence Division. We have had the opportunity to extend our premium social media monitoring tool offering to Small and Medium Businesses with a price point we know you have been taking advantage of in recent months, to enable you to deliver solid social measurement and insights for your business.
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- We are not dreaming of a Whitepaper Christmas
We can understand if you are feeling all ‘End of Year’ listed out or have had your fill of Social Media platform Christmas carol parodies, so let’s keep this brief and Festive. This year has been very exciting for us here within the SDL Social Intelligence Division. We have had the opportunity to extend our premium social media monitoring tool offering to Small and Medium Businesses with a price point we know you have been taking advantage of in recent months, to enable you to deliver solid social measurement and insights for your business.
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- What Recession? The Customer Never Left!
Marketers worrying about the recession should stop worrying about lost spending. The consumer dollar has not disappeared and it still exists. The current recession has primarily been caused by cutbacks in business spending.
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