• 7 Must-Do Demand Generation Tactics
  Demand generation requires a healthy mix of varied demand generation tactics covering the offline and online world.Here we list seven indispensable demand generation tactics you must try.
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• 8 Common Demand Generation Hiccups
  A demand generation manager develops and executes marketing campaigns to generate new leads in the funnel. He drives and executes lead nurturing campaigns. He measures the success of each marketing campaign to improve the next one.
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• Advanced Email Marketing Tools
  Know how your audience perceives your emails and make the right moves with Email Campaigns. Email Campaigns, a sophisticated email marketing tool from LeadFormix, tracks and analyzes prospect behavior based on the email campaigns you run
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• All You Need to Know About Spamtraps
  You know what spam is, but do you know what a spamtrap is? Do you have spamtrap addresses in your mailing list? That can be a death knell to your email marketing campaign. There are two kinds of spamtraps and they affect email deliverability. Understand spamtraps and learn how to avoid them.
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• Allocating Time & Resources for B2B Social Media
  Every B2B marketing manager must grapple continually with the following question: What’s the optimal commitment of time and resources for managing social media? It’s tempting to shortcut an in-depth analysis by consulting an industry-specific survey and choosing a median (or mean) value based on a percentage of marketing spend.
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• Are DKIM and SPF Keys Really Important? Knowledge Base
  Are DKIM and SPF Keys Really Important? LeadFormix helps to set up these keys in your specific DNS to secure your brand reputation & protect from domain forgery & phishing scams.
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• Are DKIM and SPF Keys Really Important? Knowledge Base
  Are DKIM and SPF Keys Really Important? LeadFormix helps to set up these keys in your specific DNS to secure your brand reputation & protect from domain forgery & phishing scams.
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• Autoresponder – Martoons
  Never miss out on responding to incoming mails. Set up default auto-responder emails, a truly effective tool for offline management of business communication, to go out whenever a visitor fills a form, to every email inquiry by a prospect, existing customer or partner in real time.
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• Before You Hit “Send”
  LeadFormix tells you what to do before you hit send. Here’s a comprehensive list of things to check before you trigger an email marketing campaign.
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• Best Practices for Global Marketing Campaigns
  When you go global,what you rely on ultimately are common sense and cultural sensitivity.Think segmentation on steroids:Your marketplace became more complex by orders of magnitude; and your approach to potential customers needs to be nuanced in ways that you could never imagine previously.
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• Beware of Using Do-Not-Reply Email Address
  Email is a two-way street. If you want your recipients to hear you out, then you’ve got to give them a chance to speak as well. So when you use that No-Reply Email Address, you are telling your recipients “I don’t care”. That’s no way to start a marketing conversation to nurture your leads. No reply addresses also damage your email reputation and deliverability.
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• Build Trust and Improve Conversion Rates with Automated Lead Nurturing Programs
  Surviving in today’s competitive business environment is not easy. Companies need to constantly generate leads and add customers to their client list in order to survive. Thus, lead generation is the process of breathing life into a business.
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• CallidusCloud-SugarCRM Integration: For Timely Lead Conversions
  Maximize your SugarCRM implementation to deliver marketing automation and sales insight, with the power of CallidusCloud’s SugarCRM Integration
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• Designing for Mobile? 15 Tips to Consider
  Mobile usage is growing rapidly with more people viewing content on the move, on a screen just a few inches wide. As much as 44% of emails are opened on mobile devices, says a recent study by Experian Marketing Services. It’s time to consider mobile friendly content in your emails and landing pages.
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• Do B2B Brands Really Need to Go Mobile?
  In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.
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• Do You Make These 5 Email Campaign Mistakes?
  LeadFormix asks if You Make These 5 Email Campaign Mistakes? Avoid these common mistakes in your email campaigns to grow and retain your subscribers.
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• Don’t Neglect Your Subject Line
  The email subject line is one of the most important parts of a successful email campaign. You have personalized your email content, used a well-structured template and are sending the email to a targeted audience (well, segmented). But after all these efforts, what really gets your email opened is the subject line, the first thing that the recipient will notice in the inbox.
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• Email Copy That Converts
  LeadFormix gives you a host of tips on how to write email copy that converts. We cover personalization, content, testing and peer review.
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• Email Deliverability Checklist
  Email deliverability largely depends on email reputation and technology services used. Email reputation is determined by the content that is sent to the user and the reputation of the sender.
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• Email electronic discovery software
  Reduce e mail Discovery costs with Clearwell which intelligently culls and filters data prior to keyword search.
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