• Lead Nurturing
  The basis of Extended Presence's Lead Nurturing success is the core belief that the “tele” function is the key component, along with access to relevant content for lead follow up.
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• Lead Nurturing -It’s Impact on Sales Closure
  The marketing landscape of the globalized business world is a highly competitive one with large number of choices for the user, making sales a tough challenge. Today's generation of customers and B2B buyers being techno savvy they take time to research, educate themselves and evaluate the product or service before any purchase.
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• Lead Nurturing – An Important Aspect of your Sales Cycle
  ” Sales and marketing alignment have been a huge pain point for companies, says the IDC survey “2012 CMO Tech Marketing Barometer Study. Most marketers have a lot to say about the level of alignment between marketing and sales.
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• Lead Nurturing Solutions Help Drive a Better ROI
  Successful B2B marketing is not just about increasing traffic and generating leads but also about Leads Nurturing. Lead nurturing means having consistent and meaningful communication with viable prospects regardless of their timing to buy.
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• Lead nurturing- Essentially a email marketing process
  The technological world has given the consumer an increase in the number of touch points and mediums to access the details of products and services. For the techno savvy consumer, purchase decisions are dependent not just on the product features but also on the type of interactivity and engagement levels offered by the business.
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• Lead Nurturing: Should You Automate It 100%?
  I was inspired to write this post when a reader asked this very question, “Do you use 100% automation for your lead nurturing?” Off the bat, my answer was
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• Lead Scoring for Success
  In this week’s episode of the Demand Diva Digest, Nichole draws parallels between hockey and lead scoring. While she firmly believes that the Sharks win, no matter what, it’s not quite so simple with B2B marketing.
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• Lead Scoring: Tips to Score Your Leads | Lead Views - a B2B Lead Generation Blog
  When you have an abundance of leads and are not quite sure what to ignore, what to nurture and what to pass onto your lead qualification team, lead scoring can
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• Leveraging Inbound Techniques for Online B2B Marketing
  In B2B marketing, it is impossible to predict the exact response time of a prospect. What increases the probability of a prospect becoming a customer is the effort put in to project the product in the best possible light, so that the prospect becomes interested in the marketed product or service.
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• Leveraging On New Age Lead Generation Techniques
  Today’s business scenario is strife with new competition, shrinking budgets and marketing and sales teams stretched to do more with less. Further, maintaining a pipeline of qualified leads has become vitally important for the challenging business climate.
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• Leveraging On New Age Lead Generation Techniques
  Today’s business scenario is strife with new competition, shrinking budgets and marketing and sales teams stretched to do more with less. Further, maintaining a pipeline of qualified leads has become vitally important for the challenging business climate.
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• Leveraging SEO for B2B Success
  In B2B marketing, lead generation is a vital process which ensures that a company is able to realize sales opportunities and bring in the much needed revenue. Supporting this effort is the Search Engine Optimization (SEO) process that helps marketers to popularize their marketing campaigns by keeping them on top of the search engine results page.
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• Managing Leads with Marketing Automation Software
  The 21st century with its technological enhancements, increased computing power and the wide use of the Internet witnesses a drastic change in the marketing techniques from the traditional to a technology oriented one.
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• Managing Marketing Funnel with Marketing Automation
  Technology enhancements has helped in the continued adoption of social media and mobile computing into the business environment.The continued use of digital communications brings businesses face-to-face with the challenges of changing basic strategic paradigms including shifting from individual customers to customer networks.This further demands for updating of the marketing models used over the years.
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• Marketing Automation Enriching The Sales Funnel
  The competitive business environment and the tough economic times demands the small and medium business enterprise to be faster and creative to withstand the competition put forth by the large industry leaders.
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• Marketing Automation Software Solutions for Better Lead Generation
  Successful marketing greatly depends on well-timed, relevant and proven content being delivered to prospects. With increasing competition and growing need for speed and technology in just about all businesses today, it has become imperative for enterprises to look for better ways to take care of their marketing strategies.
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• Marketing strategies
  Integrated Marketing Communication (IMC) as defined by the American Marketing Associations is a "planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time." It takes into consideration each and every single possible way in which a company and its consumer communicated with each other. This comprises of traditional as well as non-traditional media, and both online and offline.
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• Marketing Strategies for a Profitable Business
  The growth of Internet and technological innovations has paved way for new ways to reach out to a wide customer base. The World Wide Web has opened up opportunities to create marketing strategies across geographical boundaries to suit the prospective customers.
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• Marketing Strategies for Excellent Lead Generation
  Connecting with today’s customers is no easy feat. A majority of businesses have to make use of various advanced and sophisticated ways and techniques to associate with their customers.
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• Marketing Strategies for the Global Business World
  Technological evolution over the years has led to business enterprises striving to achieve greater heights. Irrespective of the industry sector and the size of the enterprise, success in business is ultimately an effect of the marketing strategies.
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