• What does Big Data mean for marketing?
  Generating useful information from raw data has been a challenge from the first days of business computing. The evolution of more and better sources of data over the decades has been a two-edged sword: As the diversity and quantity of data increased, the challenge of linking and correlating raw facts to distill new learnings grew exponentially. Marketing often had a voracious appetite for anything these initiatives could yield.
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• What’s That Buzz?
  Social Media is the latest buzz word today. Wondering how to understand and tune into it? Lead Formix helps you to know about it with its marketing automation and social media campaigns.
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• Which Elements of the Marketing Mix Should You Outsource?
  Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it’s outsourced, should be it insourced? A couple of decades ago, these questions didn’t occupy much executive mindshare because the right answers seemed obvious.
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• Why Should Brands Invest In Marketing Automation Software?
  Local marketing automation helps national brands to make use of data and automation to implement on behalf of their local affiliates utilizing zone-specific content to
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• Your First Month With Marketing Automation
  Marketing automation is by no means a walk in the park.It is a complex platform that needs advanced level users to derive maximum mileage out of it.If you got a buy in with your business case for marketing automation,here is a post to get you through the very first month of using the platform.
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