• Social Media Advertising: Is It Worth It?
  B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results.
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• Social Media Followers Into Promoters
  Customers who engage with companies over social media spend more money with those companies and demonstrate a deeper emotional commitment. On Facebook alone there are more than 1 billion monthly active users, 680 million mobile users and more than 50 million pages. This type of access to brands has created more demanding customers.
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• Social Media for Demand Generation: What Have You Done for Me Lately?
  At LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to extract maximum benefits from investments in social media. Sometimes you can’t measure the impact directly (or measure it at all) if the investments are outside the context of a campaign.
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• Social Media Management service by PowerPhrase to enhance your business possibilities
  There are many strategies used by websites to rank better in search result pages and SEO is one of them. This is the best technique to boost your sales by optimizing the web pages to perform better and be visible to more people when they search. PowerPhrase is a leading company that offers almost every service right from designing your website to maintaining it and inviting profitable traffic to the site.
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• Social Media Profile Builder
  Effective social profile building can enable your business to grow manifold. Good social media profile benefits your business in the best way possible.
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• Social Media Solutions for Companies
  Systems in Motion offers social media solutions which brings together an integrated set of technology frameworks, tools and also provides social media integration, deployment, and management services. Systems in Motion helps companies to integrate social media networks into their marketing and customer support programs by developing a social media implementation and integration framework.
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• Social Media’s Three Hidden Treasures
  LeadFormix shows B2B marketers 3 hidden treasures in social media – Social bookmarking, LinkedIn Company Page & how to influence B2B buying behavior– in the February newsletter.
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• Social Network Theory with MATLAB Code
  In the last few decades, interest in social networks has seen explosive growth, with Facebook being the poster child. Indeed, work had gone on even earlier in the area of Physics, especially with “random networks”.
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• Social Workplace : A top down cultural change driving bottom up performance | Ideacomb
  Social media technologies have certainly changed our day to day lives.Most of the enterprises today have embraced this change to reach out to their customers by having a presence on social media sites like Facebook.While this change has been significantly visible for every enterprise’s marketing communications reaching out to it’s customers, the same level of rigor is missing when it comes to communicating with your own employees.Social media technologies provide a compelling advantage of enabling employees to cross the physical boundaries of their departmentalized organization culture and contribute in meaningful innovation in every organizational function and business process.
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• Special Technical Community on Social Networking
  The Special Technical Community on Social Networking (STCSN) is THE entry point for researchers in social networking fostering communication with like-minded people through existing social networking tools such as Facebook, Twitter, and LinkedIn.
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• Streamline & Leverage Your Social Media Campaigns
  Social media campaigns have become the order of the day. The online business domain today finds it difficult to carry on business without any social media presence. It is equally important to set up a social media presence to capture the attention of the audience in the modern day competitive business scenario and set up a long lasting communication strategy to establish a positive brand image and trust.
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• Successful Lead Generation Is All About Effective Strategy
  The B2B marketer is judged by one the number of qualified leads generated. Today with intense competition around marketing teams need to come up with innovative and effective lead generation strategies to ensure that there is an incessant flow of qualified leads through the sales funnel.
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• Successful Lead Generation Is All About Effective Strategy
  The B2B marketer is judged by one the number of qualified leads generated. Today with intense competition around marketing teams need to come up with innovative and effective lead generation strategies to ensure that there is an incessant flow of qualified leads through the sales funnel.
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• Sweden Introduces Reduced Social Security Contributions for R&D Employees
  Swedish Riksdag has instated new regulation which permits business entities operating in Sweden and engaged in research activities to reduce their employer social security contributions.
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• Swiss Canton Cuts Tax Rates, EU to Give VAT Refunds : Updates from Europe
  The canton of Lucerne, as part of tax law revisions announced in 2011, cut the corporate income tax rate from 3% to 1.5% with effect from January 1, 2012. The steep reduction in tax rate results in a statutory communal and cantonal tax burden of 4.3% to 6.5%.
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• The Best Social Media Campaigns of 2,013
  2013 saw a plenty of interesting social media campaigns and viral ads. This list could potentially be endless. But we picked out six campaigns that we loved the most for their creativity, ingenuity, spunk and spontaneity. They are arranged in no particular order.
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• The Big Love of Big Data
  Short of writing a tenuous love poem to social data along the lines of “Roses are Red, Violets are Blue, Social data is Big, Insightful too,” we thought we would go further to prove the case and make something interesting, shareable and cool around the social data of Valentines.
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• The Domino Effect of Sharing Relevant Content
  It’s obvious today that American media has and is changing - things are faster, smarter, and spread around the world in moments. The social space, the main distribution venue for this wildfire spread of media, is becoming a more powerful piece of media strategy, influencing everything from traditional ad campaigns to political elections.
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• The Fail Trail: Social Data and Learnings Behind 3 Classic PR #Fails
  Small companies have unique benefits over ‘Bigger’ businesses that help them in their online social activities and pursuits. They can be more personal, more exclusive, agile, and adaptable.
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• The Limitations of Traditional KPIs
  Setting aside jargon and taking a step back, key performance indicators (or KPIs) were designed to enable organizations to define and measure progress toward predefined objectives. In short, it’s how you measure performance over time.
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