• Netflix battles for Market Share – How Original Content Helps Them Climb Back to the Top
  The cable industry is changing rapidly. The introduction of online, membership sites – like Netflix, Hulu Plus, and Amazon Instant Video– are bringing people’s favorite TV shows and movies to their screens with the click of a mouse or a twist of a joystick.
  in Public bookmarks with communication data global information intelligence management media social system translation
• No more RTFM and better CXM. OMG! It turns out that people do read the manual
  A while back, I talked about Technical Documentation not being sexy. It isn't. I mean, how many analysts, bloggers and commentators really want to deliberate the whys and wherefores of the user manual that no one reads, or the troubleshooting guide no one searches for? In the big shiny world of CXM, this unsexiness doesn't fly. But let's not confuse sexiness with the stuff that really matters to customers.
  in Public bookmarks with automated communication customer experience global government information management translation
• October Terminology webinar series, Part 2: Eliminating terminology chaos
  In the second part of this webinar series Diana Brändle explains the basic aspects of what is required to eliminate possible terminological chaos and show examples with steps to be taken in practice.
  in Public bookmarks with communication easytranslator global instant translation upcoming webinar
• One Store, A Million Different Faces: The Personalization Conundrum for eCommerce marketers
  Don't let your mannequins gather dust. In the supposedly near-dead world of bricks and mortar, the way to keep things fresh and keep shoppers' heads turning as they walk by, is for the merchandizer to entice and inspire with an exciting and relevant store window display.
  in Public bookmarks with communication customer e-commerce experience global information management news system translation
• Online is where you are #realworld #online
  I'm early, waiting at a restaurant for friends. On my way, I checked out this restaurant's menu on their mobile website so I have a good idea of what I'll order. In fact, I already ordered a special cocktail that had rave reviews on a 3rd party website.
  in Public bookmarks with automated communication customer experience global government information management translation
• Only 13% of users take advantage of all the features available in their software
  I was recently searching the popular translation industry website ProZ.com to see if a member of their community had posted a question on the use of translation software.
  in Public bookmarks with automated communication easytranslator global management process system translation
• Optimizing the Shopper’s Experience for Christmas 2013
  It’s April and retailers everywhere are planning for the 2013 Holiday shopping season. We also realize that you are probably laser-focused on making sure your marketing dollars and efforts are spent on revenue generating activities, i.e. acquiring new customers, developing existing customer and winning back those who have strayed.
  in Public bookmarks with analytics and campaign communication customer experience global information management system translation
• Our Proven Advice for Marketers to Boost Revenue with Big Data
  We’ve recently published a white paper at Retail TouchPoints, “5 Ways to Boost Marketing Revenue with Big Data” about the ways marketers can use Big Data to focus on the customer and boost revenue. We highlight several real-world case studies to prove the ROI of using Big Data to respond to ever-changing customer behaviors.
  in Public bookmarks with analytics and campaign communication global information management system translation
• Outcome Metrics vs Ego Metrics
  This January, a CMO of a large company told me she was thrilled that her team tweeted 1.2 million times in 2012—surpassing its goal of 1 million. These kinds of “ego metrics”—website page views, Facebook fans, conference attendees, etc.—look great on a dashboard but don’t really move the needle for the business. I believe we should track outcome metrics, not activities.
  in Public bookmarks with communication customer experience global information management system translation
• Over the Hill
  On Friday 9th November 2012 myself and 30 odd other keen and not so keen cyclists will be heading out of London Heathrow to take on the 440km cycle trek over 6 days through the foothills of the Himalayas, reaching the dizzy heights of 2,000 feet above sea level. The distance certainly isn’t a problem but when you include massive inclines and low oxygen levels, you can’t help but think it’s not going to be easy because it isn’t, especially for a group who would only cycle once or twice a week!
  in Public bookmarks with automated communication foundation global language sdl software solutions technology translation
• Partner Knowledge Series: SDL SM2 Social Intelligence
  SDL SM2 is a business intelligence platform that provides visibility into social media and lets you tap into a powerful data resource; your customers' direct thoughts and opinions.
  in Public bookmarks with automated communication global information management process translation upcoming webinar
• Pioneering the Future of Machine Translation
  Advanced language technologies, such as machine translation, have a direct impact on the business value and future of an enterprise. Our scientists contribute to this innovation by implementing advanced computer science and applying their discoveries into SDL products used in the market. Through this technology and research, organizations are enabled with new ways to enrich global customer experience, optimize their brands and tackle Big Data, Big Language challenges.
  in Public bookmarks with communication global information innovation language localization machine management research sdl system technology translation
• Predicting Purchase Behavior - How We Do It
  I'm excited to share that SDL placed Silver for the Quality in Research Award at the ARF Great Mind Awards for measuring and predicting B2B customer commitment. To provide a bit more context behind this award, I'll explain more in-depth the work that led up to predicting customer commitment and why it's crucial to implement predictive analytics into business strategies.
  in Public bookmarks with analytics automated communication global information intelligence management media predictive social system translation
• Predicting the future of mobile on its 40th year
  40 years ago today, the first mobile phone call was made. My first proper job after leaving college was with a small and not very well known radio telecommunications company called RACAL. As a fresh-faced wet behind the ears engineer but a wannabe Gordon Geckko (Wall Street 1987) I began my career as a mobile telecommunications Account Executive.
  in Public bookmarks with communication global information management mobile system translation
• Preliminary results for the year ended 31 December 2012
  SDL plc (“SDL” or “the Group”), the leading provider of Global Information Management (GIM) solutions, announces its audited preliminary results for the year ended 31 December 2012.
  in Public bookmarks with communication easytranslator global government instant pr press release translation
• Product Commitment - How to Maintain and Increase Market Share While Addressing New Competition
  Join us for part 1 of the The Customer Commitment Webinar Series - How to Influence Customer Behavior to Achieve Business Goals.
  in Public bookmarks with automated communication global information management process translation upcoming webinar by 2 users
• Quality control in SDL Trados Studio – learn to use the powerful features of QA Checker 3.0 and SP2
  Learn how to verify your project by using the advanced verification features of QA Checker 3.0 and other options introduced in SP2.
  in Public bookmarks with automated communication global information management process translation upcoming webinar
• Rail rolling stock solutions
  Tech Mahindra has been offering a range of connected engineering solutions to the rail industry for over 8 years. We have global engagements with leading rail transportation companies in the US, Europe, Japan and Australia.
  in Public bookmarks with and communication infrastructure mahindra rail tech
• Recognising & celebrating industry leaders
  Once again, we are excited to announce that Specialty Fashion Group (SFG), one of the largest women’s apparel retailers in Australasia have been successful in going through to nominations at Smart Card Awards Asia 2013.
  in Public bookmarks with analytics and campaign communication global information management system translation
• Scriptorium Webcast: Ensuring success with your CCMS
  Join Chip Gettinger from SDL for his insights from eight years of working with users of successful CCM deployments using DITA as a content model. He’ll present his findings, trends and tips for a solid adoption.
  in Public bookmarks with automated communication global information management process translation upcoming webinar by 2 users

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