- Is the translation industry experiencing its very own 2.0 moment?
Some years ago, back when I was a budding Marketing Executive, digital marketing (creating company websites, blogs, online shops etc.) was fast becoming the most exciting sector to work in, fueled in part by the evolution that would eventually be termed ‘Web 2.0’.
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- IT Professionals and your Customers
IT Professionals (IT Pros) have a checkered reputation. The media and popular culture would have us believe that these people (in the media imagination they are ALWAYS men...) are granularly focused on arcane technical matters, inhabit server rooms (at work AND at home...) or basement developer shops, live on triple-caffeinated drinks (and beer) and various puffy and crunchy bagged snacks of questionable nutritional value. They rarely see the sun. When not working on their networks or their code, they inhabit online gaming worlds.
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- Joe Stanhope joins SDL
SDL has today announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its Campaign Management and Analytics division.
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- Language Barriers and the Social Business
Last week, Infinity Park in Denver was buzzing with presentations by top companies like IBM, Google, Microsoft and SDL. The theme of the day was “Plug In to the Global Economy. How Technology Impacts Trade.” What struck me as most remarkable was how so many of the topics we were discussing were not topics that I could have prepared for as a young undergrad focused on global business.
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- Large Telecom WiFi Access Case Study
The world's leading mobile telecommunications company picks Array for it's WLAN campus secure access solution.
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- Linking Big Data to Global Marketing Execution
If the U.S. elections taught us one thing, it’s that $3 billion dollars worth of messaging, TV ads, YouTube videos, bumper stickers, lawn flags, and other campaign memorabilia won’t guarantee you results. A recent Forbes study revealed that most CEOs think that marketing professionals lack credibility and are unable to deliver ROI (Karl Rove’s donors might agree.
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- Live webinar: Terminology management – A unique language is key
Speaking with one voice globally is fundamental for every organization. A dedicated terminology management helps to unify the organization’s voice, brand and products worldwide.
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- Live Webinar:Taking a closer look – Process optimization through translation KPIs
In this free webinar on Tuesday, March 26, 2013 at 11:00 am, Martina Haag, SDL Business Consultant, will show how to achieve this cooperation and uncover optimization potential.
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- Local Pizza Joint Has This Mom’s Number
Monday nights are a struggle for me. OK, really every night is a struggle for me. With three active kids, a full-time job and a deep rooted hatred for cooking, I find myself in panic mode around 5:00 p.m. every night wondering what to feed my kids.
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- Localization World Is Almost Here!
From laptops to tablets to phones, the world is increasingly connected, and that connection is mobile. Tablets merge high-quality display capabilities with convenient portability.
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- Looks like a Merry Multi-Channel Christmas at least for Retailers
As we head towards the end of November, the TV networks abound with major retailers rolling out their Christmas advertising. The usual scenes of happy families, festive cheer and snow scenes all seem similar to previous years with one interesting change – the end shot.
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- Lost in Translation – Windsurfing restored to the 2016 Olympics
As a keen Kiteboarding fan, following the kite community news, I just got to know that Kiteboarding is no longer considered to be in the 2016 Olympics. A few months ago the International Sailing Federation announced that Windsurfing will be replaced with Kiteboarding, and now it turns out that Windsurfing has been reinstated to the Olympic program.
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- Make your rich media reach media
Media Asset Management versus Digital Asset Management. What are the differences? How do they play together? To what extent do these systems interact with content management? And what are the typical use cases when combining these systems?
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- Making a Splash for Charity
Each year SDL Sheffield raises money for a nominated charity. This year we chose St Wilfrid’s Centre, who work with the statutory services and other agencies to support the homeless, the vulnerable and those who are socially excluded. They are currently raising money to fund a building which will offer on-site accommodation to the homeless and vulnerable.
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- Making your global brand locally relevant
Global brands emphasize a common brand experience but face the necessary variable of local experience and local brand experience. Language, socio-economic factors, consumption patterns, cultural beliefs, government, legal and regulatory environments all affect the impact of brand or product delivery.
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- Moneyball, Nate Silver and Social Intelligence - Misunderstood Users of Data
Moneyball, Nate Silver and Social Intelligence – these subjects share a reputation for being data driven, but otherwise seem to be unrelated. Those reputations are well-deserved, but the three topics share some widely held misconceptions. Their use of data analysis is frequently misrepresented and, as a result, the reasons for their success are widely misunderstood.
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- Moving beyond file based translation: An introduction to SDL Studio GroupShare
David Morgan, Field Marketing Manager, SDL Language Technologies presents this introductory webinar on SDL Studio GroupShare. This hour long webinar offers participants the chance to discover more about this new collaborative solution.
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- Moving beyond file based translation: An introduction to SDL Studio GroupShare
avid Morgan, Field Marketing Manager, SDL Language Technologies presents this introductory webinar on SDL Studio GroupShare. This hour long webinar offers participants the chance to discover more about this new collaborative solution.
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- Moving beyond file based translation: An introduction to SDL Studio GroupShare
David Morgan, Field Marketing Manager, SDL Language Technologies presents this introductory webinar on SDL Studio GroupShare. This hour long webinar offers participants the chance to discover more about this new collaborative solution.
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- Need for an Automated Translation Software
The cyberspace has gained prominence over the past few years and the way an enterprise manages its online presence impacts its business expansion scope. Every business needs an appropriate mode of efficient communication to connect with the audience at large nationally and globally and language plays a crucial part. This is true for eCommerce, online shopping and other B2C websites.
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